Introduction

Marketing exists to address people's needs and wants. It is about making customers want to buy the products of a business rather than those of a rival business. It therefore looks at the reasons behind people's decisions, such as the actual product, the price charged, promotion and place (distribution). Ultimately, it must meet the needs and wants of the customer. This is essential for all businesses aiming to make a profit.

Course curriculum

  • 1

    Course Information & Support

    • Infographic: IB BM Consists Of 5 Units With 37 Total Chapters ("Courses")

    • Welcome IB Business Management Student

    • Handout: Business Careers List

    • Here Is The Master Plan...

    • Are You Behind Schedule With Your IA? Here Is How To Get Caught Up...

    • Class Work Cycle For Each Chapter = This Is What We Are Doing In Class & For Homework Every Day

    • Class Policies For RHS IB BM Students. Please Review (= Fact Sheet Packet From August)

    • Here Is Our IB BM Textbook- Give It 30 Seconds To Fully Upload

    • Read The Rules For Your Notebook Before Every Grading Day (Chapter 4.1 Has 9 Bold Headings)

    • How To Draw A Spider Map

    • Video: Watch A Spider Map Being Created (Best Study Tool)

    • Video: One Minute Tour Of A Business Management Composition Notebook

    • Video: Look At This Perfect Notebook Chapter! Make Sure Yours Is As Perfect.

    • LOOK At This Perfect Notebook Chapter- Page By Page!

    • LOOK: THIS IS HOW YOUR NOTEBOOK CHAPTERS ARE GRADED

    • Finished Early? Don't Pack Up! Choose From This List.

    • Your Quarter Grade
  • 2

    "RESOURCE BANK" = 10 Sections With 40 Lessons Begin Below this Point:

    • What is the Resource Bank?

    • Take Good Notes - These Posts Contain The Content You Want To Write On The IB Exams

    • RB = 10 Sections & 40 Posts: This Includes The Lessons In The CUEGIS Section (= 3 RB Days + HW)

    • Key Objectives: What You Should Be Able To Do By The End Of This 4.1 Chapter
  • 3

    1- The Nature Of Marketing

    • Introduction To The Role Of Marketing

    • Video: Introduction To The Concept Of Marketing

    • Video: The 3 Myths Of What Marketing Is

    • Marketing Impacts The Other 3 Business Functions

    • Video: What's The Difference Between Marketing and Advertising?

    • Video: The Needs Of The Customer Drive Marketing

    • Video: What Exactly Is Meant By A "Market"

    • Ways To Describe A Market

    • The Nature Of Marketing Consists Of The 4 Ps

    • Handout: A Modern Interpretation Of The 4 Ps

    • Marketing Key Terms To Learn

    • Video: Walmart Case Study

  • 4

    2- Marketing Goods vs Services

    • Video: The Difference Between Marketing A Product & Marketing A Service

    • Handout: Things To Consider When Selling A Service

    • Video: 5 Tips To Help Sell A Service (Does This Relate To Your IA Business?)
  • 5

    3- Market Orientation vs Product Orientation

    • Video: An Explanation Of Market Orientation Vs. Product Orientation

    • Handout: The Advantages & Disadvantages Of Product & Market Oriented Marketing Approaches (Say This On The IB Exam)
  • 6

    4- Commercial Marketing vs Social Marketing

    • Handout: What's The Difference Between Comercial Marketing & Social Marketing?

    • Video: Griffith University in Australia Has a Course That Teaches "Social Marketing"

    • Handout: Philip Kotler Invented "Social Marketing" (Say This ON The IB Exam)

    • Video: An Example Of A Social Marketing Campaign
  • 7

    5- The Market

    • Video: Student Explanation Of The Difference Between A Consumer Market And An Industrial Market

    • Video: Calculations For Market Characteristics
  • 8

    6- Market Share

    • Video: In 4 Decades The Non-Profit Sector Has Not Been Able To Take Any Market Share Away From The Commercial Market

    • Draw The Market Share Formula

    • Video: How To Calculate Market Share

    • The 4 Advantages Of Being The Market Leader

    • Video: How To Calculate The Market Concentration Ratio

    • Who Are The Market Leaders In The Grocery Industry?
  • 9

    7- Marketing Objectives Are Goals That Ask "What Does The Organization/Business Want?" And "What's The Purpose Of Spending Money On Marketing?"

    • Handout: The Differences Between Commercial & Non-Profit Marketing Objectives

    • Video: What You Need To Say About The 5 Main Types Of Marketing Objectives

    • Exam Study Sheet: Marketing Objectives Summary
  • 10

    8- Marketing Strategies (= How To Achieve Marketing Objectives)

    • Video: 5 Marketing Strategies For Non-Profits (Can You Name A Local Non-Profit?)

    • Case Study: China's Automobile Industry- How Will They Get More Customers? Scan The Report and Create A List Of Their Planned Strategies
  • 11

    9- Customer Preferences Are Important For Marketing Strategies

    • Video: TEDx Presentation On Neuromarketing (CUEGIS=INNOVATION)
  • 12

    10- The Role Of Marketing & The CUEGIS Concepts (Change-Culture-Ethics-Gloablization-Innovation-Strategy)

    • Video: There Are Several Concerns In The Area Of "Marketing Ethics" (CUEGIS= ETHICS)

    • Video: Unethical Marketing Examples & Their Consequences

    • Video: How Advertising "Rewires" Children's Brains (CUEGIS=ETHICS)

    • Video: Foreign Languages Can Impact Marketing (CUEGIS=GLOBALIZATION)

    • Video: Understanding Different Cultures Guides Successful Marketing Strategies (CUEGIS=STRATEGY)

    • CUEGIS Assignment (NOT A RB POST)- Write Your Own 6 Impact Statements For This Chapter. PUT THIS ON A CLEAN PAGE IN YOUR NOTEBOOK.

    • Extra Help: Examples Of Completed CUEGIS Assignments

    • Assignment: Organize Each Command Term By Level (= Preview Activity For Case Study Day)

    • Finished Early? Don't Pack Up! Do This ...
  • 13

    Let's Do Some Case Studies = Paper 2 Exam Prep

    • Visual Of Case Study Day 1 Process

    • Day 1 Participation Requirements During Sharing

    • Absent On Case Study Day(s)? Here's What To Do...

    • Command Terms List = Rules for Answering Test Questions

    • Instructions for Case Studies Days

    • Here Are Your Case Studies to Analyze

    • Want To Know More About FC Barcelona?

    • Show Your Teacher Your Completed Case Study Then Request The Markscheme

    • Answer Key for the Case Study (read and then use this to evaluate and score your own answers)

    • This Is A Sample Of What Your Case Study Day 1 Homework Must Look Like

    • Visual Of Case Study Day 2 Process

    • Finished Early? Don't Pack Up! Do This ...
  • 14

    Review Activities

    • Instruction Sheet for Review Assignment

    • What Should You Do If You Get Stuck On A Question? Don't Skip It! Do This...

    • 4.1 Review Worksheets

    • Put Away Your Pen & Pencil On Review Day- Only Have A Color Pen On Your Desk

    • 4.1 Review Worksheet ANSWER KEY (for self-correction)

    • 4.1 Kahoot Quiz Review Game

    • 4.1 Blooket Key Terms Game

    • Have You Achieved the 4.1 Key Learning Outcomes?

    • 4.1 Quizlet

    • Test Yourself! Use The Review Questions Listed At The End Of The Textbook Chapter

    • Video: Draw A Spider Map To Memorize Chunks For Long Answers (Notice Answers/Reasons Are Written Down The Left Side)

    • For High Achievers: Learn How To Study Doing "Active Recall" (Practice & Master This Technique Before You Get To College)

    • Video: Watch A Student Do "Active Recall" (= The Most Effective Way To Learn A Lot Of Information)

    • 4.1 "Active Recall" IB BM Activity That Helps You Get A Much Higher BM Score On Your IB Diploma

    • Notebook Checklist & Reflection- Print, Complete & Staple Onto The Last Page Of Your Chapter Notes

    • Notebook Checklist: Type & Fill-In, Then Save & Upload For Submission

    • Online Students: You Are Almost Finished!

    • Don't Forget The Last Piece!

    • Finished Early? Don't Pack Up! Do This ...

    • Visual: Quiz Day Schedule Of Activities

    • What's The Best Goal When You Are In High School?
  • 15

    Your Written IA Paper

    • IA Check: You have a great RQ, two professional looking Force Field Analysis Tables, and...

    • Review Your IA Project: Parts A & B of the IA Worksheet #1 have been fixed and updated.

    • Review Your Next IA Worksheet

    • Complete This IA Assignment Packet

    • Look At The IA "Proposal" Assignment

    • Check The Proposal Template To Be Sure Yours Is Just Like This Model

    • Exam Tip: Practice The Ratio Calculations With Your IA Business :)

    • Bonus #1 An Excel Worksheet That Calculates The Financial Data For You

    • Bonus #2 A Blank Ratio Analysis Table To Use For Your IA Or EE
  • 16

    The Business Management Extended Essay

    • Where Are You With The BM EE Assignments?

What's Next?

Check out more IB BM student resources: EE, IA, exam prep and all other chapters.

Go Now