Course curriculum

  • 1

    Course Information & Support

    • Class Policies For RHS Students- Please Scroll Through & Review

    • Welcome IB Business Management Student

    • Class Work Cycle For Each Chapter = This Is What We Are Doing In Class & For Homework Every Day

    • Your Business Management Textbook and Assignments

    • Here Is Our IB BM Textbook- Give It 30 Seconds To Fully Upload

    • How To Draw A Spider Map

    • Video: Watch A Spider Map Being Created (Best Study Tool)

    • Read The Rules For Your Notebook Before Every Grading Day (Chapter 4.2 Has A Total Of 17 Headings)

    • Video: Take A Tour Of A Business Management Composition Notebook

    • Take A Long Slow Look At A Perfect Notebook Chapter- Page By Page!

    • LOOK: THIS IS HOW YOUR NOTEBOOK CHAPTERS ARE GRADED

    • Finished Early? Don't Pack Up! Do This ...

    • Your Quarter Grade

  • 2

    "RESOURCE BANK" = Topic Lessons (47) Begin Below this Point:

    • What is the Resource Bank?

    • Take Good Notes - These Posts Contain The Content You Want To Write On The IB Exams

    • RB = 9 Sections & 47 Posts (= 3 RB Days + HW) Pacing = 8 posts per class and per HW

    • Key Objectives: What You Should Be Able To Do By The End Of This 4.2 Chapter

  • 3

    Elements Of A Marketing Plan

    • Key Term: Marketing Planning

    • Visual: Questions To Ask When Creating A Marketing Plan

    • Video: What Are 4 Benefits Of Having A Marketing Audit?

    • Video: Why Is A Marketing Plan Important?

    • Visual: A Sample Marketing Plan With Reflective Questions

    • Video: Examples Of SMART Marketing Objectives

    • Visual: A Marketing Plan For Business Growth

  • 4

    The 4 Ps Of The Marketing Mix

    • Visual: All Components Of The Marketing Mix

    • Video: Three Examples Of How To Adjust The 4 Ps Depending On The Target Market

    • Handout: A Complete Explanation Of The Importance Of The Marketing Mix

    • Video: The Branches Of The 4 Ps

    • Handout: How To Do A Marketing Mix Analysis (SIVA)

    • Handout: A Modern Interpretation Of The 4 Ps

  • 5

    The Marketing Mix & Marketing Objectives

    • Visual: How Does The Target Market Fit In With The 4Ps?

    • Visual: The Marketing World

    • Handout: Know The Difference (Objective-Strategy-Tactic)

    • Handout: The Most Common Marketing Objectives

    • Video: Marketing Objectives & How To Justify Them On An Exam

    • Handout: Marketing Objectives Exam Study Sheet

    • Video: Case Study Examples Of Marketing Strategies

  • 6

    Target Markets Contain Market Segments

    • Video: What's The Difference Between A Target MARKET And A Target AUDIENCE?

    • Handout: Key Terms

    • Video: An Example Of How To Narrow Down A Target Market

    • Video: A Few Examples Of A Consumer Profile

    • Video: Types Of Market Segmentations

  • 7

    Consumer Profiles & Types Of Segmentation

    • Video: Quick Intro To Market Segmentation

    • Handout: Market Segmentation Study Sheet

    • Video: Why Market Segments Are Important To Business Owners

    • Video: How To Identify Your Target Market

  • 8

    Mass Marketing vs Niche Marketing

    • Key Terms- Mass Marketing & Niche Marketing

    • Video: Benefits And Limitations Of Niche and Mass Marketing

    • Study Sheet: Mass Marketing And Niche Marketing

  • 9

    Product Position Maps

    • Video: Exam Review STP (Segmentation-Targeting-Positioning) Write Down The Limitations.

    • Video: What Is Product Positioning?

    • Video: What Are Marketing Positioning Maps? Benefits and Limitations?

    • Video: Case Study- Watch Steve Jobs Present The iPhone in 2007 Using a Position Map

    • Video: Porter's Generic Strategies Helps Companies Achieve A Successful Marketing Position

  • 10

    The Unique Selling Propositions (USP)

    • Key Term: USP

    • Video: Examples Of Famous USPs (You May Wish To Turn Off The Sound)

    • Video: What Is A USP & Why Does It Matter?

    • Visual: USP Diagram Explained

    • Video: The Best USP Includes Who It's For & How It's Done

    • Video: USP Cake Example

  • 11

    Differentiation

    • Study Sheet: Differentiation

    • Video: What Is Product Differentiation?

    • Video: 8 Brand Differentiation Strategies

    • Video: How It All Fits Together

  • 12

    The Role Of Marketing Planning & The CUEGIS Concepts

    • OPTIONAL BONUS VIDEO: How To Sell Anything To Anyone (A Great Skill To Have!)

    • CUEGIS Assignment- Write Your Own 6 Impact Statements For This Chapter

    • Extra Help: Examples Of Completed CUEGIS Assignments

    • Finished Early? Don't Pack Up! Do This ...

  • 13

    Let's Do Some Case Studies

    • Visual Of Case Study Day 1 Process

    • Day 1 Participation Requirements During Sharing

    • Absent On Case Study Day(s)? Here's What To Do...

    • Instructions for Case Studies Days

    • Command Terms List = Rules for Answering Test Questions

    • Here Are Your Case Studies to Analyze (Team 3: put price on the y axis and quality location on the x axis)

    • Visual: Perception Map Set Up For Price & Quality

    • Show Your Teacher Your Completed Case Studies Then ...

    • Answer Key for the Case Study (read and then use this to evaluate and score your own answers)

    • Visual Of Case Study Day 2 Process

    • Finished Early? Don't Pack Up! Do This ...

  • 14

    Review Activities

    • Visual: Big Picture Of A Marketing Plan

    • Instruction Sheet for Review Assignment

    • What Should You Do If You Get Stuck On A Question? Don't Skip It! Do This...

    • 4.2 Review Worksheets

    • Put Away Your Pen & Pencil On Review Day- Only Have A Color Pen On Your Desk

    • 4.2 Review Worksheet ANSWER KEY (for self-correction)

    • Review Day Schedule

    • 4.2 Quizlet

    • Have You Achieved the 4.2 Key Learning Outcomes?

    • Test Yourself! Use The Review Questions Listed At The End Of The Textbook Chapter

    • Video: Draw A Spider Map To Memorize Chunks For Long Answers (Notice Answers/Reasons Are Written Down The Left Side)

    • OPTIONAL 4.2 Active Recall Flip Grid Assignment (Objective = Score A 7 For Business Management On Your IB Diploma )

    • Notebook Checklist & Reflection- Print, Complete & Staple Onto The Last Page Of Your Chapter Notes

    • Online Students: You Are Almost Finished!

    • Don't Forget The Last Piece!

    • Finished Early? Don't Pack Up! Do This ...

    • Kahoot Game For 4.2

    • Visual: Quiz Day Schedule Of Activities

    • Blooket Game For 4.2 Key Terms

  • 15

    Your Written IA Paper

    • Review Your IA Project from Quarter 1: You have a great RQ, two professional looking Force Field Analysis Tables, and...

    • Review Your IA Project from Quarter 2: Parts A & B of the IA Worksheet #1 have been fixed and updated.

    • Review Your Quarter 3 IA Worksheet Assignment (Due Before the President's Day Holiday)

    • Download And Complete This Q3 IA Assignment Packet - Due After The Presidents' Day Holiday In February

    • Look At The Quarter 4 IA "Proposal" Assignment

    • Check The Proposal Template To Be Sure Yours Is Just Like This Model

    • Exam Tip: Practice The Ratio Calculations With Your IA Business :)

    • Bonus #1 An Excel Worksheet That Calculates The Financial Data For You

    • Bonus #2 A Blank Ratio Analysis Table To Use For Your IA Or EE

  • 16

    The Business Management Extended Essay- Discuss Your Progress With Your EE Advisor

    • Where Are You With The BM EE Assignments?

What's Next?

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