Course curriculum
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1
Course Information & Support
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Class Policies For RHS Students- Please Scroll Through & Review
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Welcome IB Business Management Student
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Class Work Cycle For Each Chapter = This Is What We Are Doing In Class & For Homework Every Day
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Your Business Management Textbook and Assignments
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Here Is Our IB BM Textbook- Give It 30 Seconds To Fully Upload
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How To Draw A Spider Map
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Video: Watch A Spider Map Being Created (Best Study Tool)
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Read The Rules For Your Notebook Before Every Grading Day (Chapter 4.2 Has A Total Of 17 Headings)
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Video: Take A Tour Of A Business Management Composition Notebook
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Take A Long Slow Look At A Perfect Notebook Chapter- Page By Page!
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LOOK: THIS IS HOW YOUR NOTEBOOK CHAPTERS ARE GRADED
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Finished Early? Don't Pack Up! Do This ...
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Your Quarter Grade
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2
"RESOURCE BANK" = Topic Lessons (47) Begin Below this Point:
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What is the Resource Bank?
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Take Good Notes - These Posts Contain The Content You Want To Write On The IB Exams
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RB = 9 Sections & 47 Posts (= 3 RB Days + HW) Pacing = 8 posts per class and per HW
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Key Objectives: What You Should Be Able To Do By The End Of This 4.2 Chapter
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3
Elements Of A Marketing Plan
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Key Term: Marketing Planning
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Visual: Questions To Ask When Creating A Marketing Plan
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Video: What Are 4 Benefits Of Having A Marketing Audit?
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Video: Why Is A Marketing Plan Important?
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Visual: A Sample Marketing Plan With Reflective Questions
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Video: Examples Of SMART Marketing Objectives
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Visual: A Marketing Plan For Business Growth
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4
The 4 Ps Of The Marketing Mix
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Visual: All Components Of The Marketing Mix
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Video: Three Examples Of How To Adjust The 4 Ps Depending On The Target Market
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Handout: A Complete Explanation Of The Importance Of The Marketing Mix
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Video: The Branches Of The 4 Ps
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Handout: How To Do A Marketing Mix Analysis (SIVA)
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Handout: A Modern Interpretation Of The 4 Ps
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5
The Marketing Mix & Marketing Objectives
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Visual: How Does The Target Market Fit In With The 4Ps?
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Visual: The Marketing World
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Handout: Know The Difference (Objective-Strategy-Tactic)
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Handout: The Most Common Marketing Objectives
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Video: Marketing Objectives & How To Justify Them On An Exam
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Handout: Marketing Objectives Exam Study Sheet
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Video: Case Study Examples Of Marketing Strategies
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6
Target Markets Contain Market Segments
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Video: What's The Difference Between A Target MARKET And A Target AUDIENCE?
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Handout: Key Terms
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Video: An Example Of How To Narrow Down A Target Market
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Video: A Few Examples Of A Consumer Profile
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Video: Types Of Market Segmentations
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7
Consumer Profiles & Types Of Segmentation
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Video: Quick Intro To Market Segmentation
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Handout: Market Segmentation Study Sheet
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Video: Why Market Segments Are Important To Business Owners
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Video: How To Identify Your Target Market
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8
Mass Marketing vs Niche Marketing
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Key Terms- Mass Marketing & Niche Marketing
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Video: Benefits And Limitations Of Niche and Mass Marketing
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Study Sheet: Mass Marketing And Niche Marketing
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9
Product Position Maps
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Video: Exam Review STP (Segmentation-Targeting-Positioning) Write Down The Limitations.
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Video: What Is Product Positioning?
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Video: What Are Marketing Positioning Maps? Benefits and Limitations?
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Video: Case Study- Watch Steve Jobs Present The iPhone in 2007 Using a Position Map
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Video: Porter's Generic Strategies Helps Companies Achieve A Successful Marketing Position
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10
The Unique Selling Propositions (USP)
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Key Term: USP
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Video: Examples Of Famous USPs (You May Wish To Turn Off The Sound)
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Video: What Is A USP & Why Does It Matter?
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Visual: USP Diagram Explained
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Video: The Best USP Includes Who It's For & How It's Done
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Video: USP Cake Example
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11
Differentiation
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Study Sheet: Differentiation
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Video: What Is Product Differentiation?
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Video: 8 Brand Differentiation Strategies
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Video: How It All Fits Together
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12
The Role Of Marketing Planning & The CUEGIS Concepts
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OPTIONAL BONUS VIDEO: How To Sell Anything To Anyone (A Great Skill To Have!)
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CUEGIS Assignment- Write Your Own 6 Impact Statements For This Chapter
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Extra Help: Examples Of Completed CUEGIS Assignments
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Finished Early? Don't Pack Up! Do This ...
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13
Let's Do Some Case Studies
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Visual Of Case Study Day 1 Process
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Day 1 Participation Requirements During Sharing
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Absent On Case Study Day(s)? Here's What To Do...
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Instructions for Case Studies Days
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Command Terms List = Rules for Answering Test Questions
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Here Are Your Case Studies to Analyze (Team 3: put price on the y axis and quality location on the x axis)
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Visual: Perception Map Set Up For Price & Quality
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Show Your Teacher Your Completed Case Studies Then ...
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Answer Key for the Case Study (read and then use this to evaluate and score your own answers)
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Visual Of Case Study Day 2 Process
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Finished Early? Don't Pack Up! Do This ...
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14
Review Activities
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Visual: Big Picture Of A Marketing Plan
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Instruction Sheet for Review Assignment
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What Should You Do If You Get Stuck On A Question? Don't Skip It! Do This...
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4.2 Review Worksheets
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Put Away Your Pen & Pencil On Review Day- Only Have A Color Pen On Your Desk
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4.2 Review Worksheet ANSWER KEY (for self-correction)
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Review Day Schedule
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4.2 Quizlet
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Have You Achieved the 4.2 Key Learning Outcomes?
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Test Yourself! Use The Review Questions Listed At The End Of The Textbook Chapter
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Video: Draw A Spider Map To Memorize Chunks For Long Answers (Notice Answers/Reasons Are Written Down The Left Side)
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OPTIONAL 4.2 Active Recall Flip Grid Assignment (Objective = Score A 7 For Business Management On Your IB Diploma )
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Notebook Checklist & Reflection- Print, Complete & Staple Onto The Last Page Of Your Chapter Notes
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Online Students: You Are Almost Finished!
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Don't Forget The Last Piece!
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Finished Early? Don't Pack Up! Do This ...
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Kahoot Game For 4.2
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Visual: Quiz Day Schedule Of Activities
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Blooket Game For 4.2 Key Terms
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15
Your Written IA Paper
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Review Your IA Project from Quarter 1: You have a great RQ, two professional looking Force Field Analysis Tables, and...
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Review Your IA Project from Quarter 2: Parts A & B of the IA Worksheet #1 have been fixed and updated.
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Review Your Quarter 3 IA Worksheet Assignment (Due Before the President's Day Holiday)
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Download And Complete This Q3 IA Assignment Packet - Due After The Presidents' Day Holiday In February
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Look At The Quarter 4 IA "Proposal" Assignment
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Check The Proposal Template To Be Sure Yours Is Just Like This Model
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Exam Tip: Practice The Ratio Calculations With Your IA Business :)
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Bonus #1 An Excel Worksheet That Calculates The Financial Data For You
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Bonus #2 A Blank Ratio Analysis Table To Use For Your IA Or EE
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16
The Business Management Extended Essay- Discuss Your Progress With Your EE Advisor
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Where Are You With The BM EE Assignments?
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Free
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