Icons & text

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

Course curriculum

  • 1

    Course Information & Support

    • Class Policies For RHS Students- Please Scroll Through & Review

    • Welcome IB Business Management Student

    • Class Work Cycle For Each Chapter = This Is What We Are Doing In Class & For Homework Every Day

    • Your Business Management Textbook and Assignments

    • Here Is Our IB BM Textbook- Give It 30 Seconds To Fully Upload

    • How To Draw A Spider Map

    • Video: Watch A Spider Map Being Created (Best Study Tool)

    • Read The Rules For Your Notebook Before Every Grading Day (Chapter 4.4 Has A Total Of 23 Headings)

    • Video: Take A Tour Of A Business Management Composition Notebook

    • Take A Long Slow Look At A Perfect Notebook Chapter- Page By Page!

    • LOOK: THIS IS HOW YOUR NOTEBOOK CHAPTERS ARE GRADED

    • Finished Early? Don't Pack Up! Do This ...

    • Your Quarter Grade

  • 2

    "RESOURCE BANK" = Topic Lessons (28) Begin Below this Point:

    • What is the Resource Bank?

    • Take Good Notes - These Posts Contain The Content You Want To Write On The IB Exams

    • RB = 7 Sections & 28 Posts (= 2 RB Days + HW)

    • Key Objectives: What You Should Be Able To Do By The End Of This 4.4 Chapter

  • 3

    The Role Of Market Research

    • Video: The Definition Of "Ad Hoc" Research

    • Video: A Detailed Explanation Of Market Research

    • Video: How Can Anyone Do Market Research?

    • Handout: What Is Market Research & Why Do It? (+7-Step Guide To Doing This On Your Own)

    • Video: How Do Customer Needs Determine Market Research?

    • Handout: Sources Of Market Research

    • Video: An Example Of A Very Useful Market Research Tool (Find The Gap)

  • 4

    Primary Market Research

    • Video: What Is Primary Market Research?

    • Video: Benefits & Limitations Of Primary Research

    • Video: 5 Steps To Writing & Administering A Great Questionnaire (Follow This For Your IA)

  • 5

    Secondary Research

    • Video: What Is Secondary Market Research?

    • Video: Benefits & Limitations Of Secondary Market Research

    • Video: How You Can Do Research Using Scholarly Business Journals (Ask The Media Specialist In The Library Which Databases Are Available)

    • Handout: Why Might A Business Prefer One Over The Other?

  • 6

    Qualitative & Quantitative Market Research

    • Video: Qualitative Vs. Quantitative Market Research

    • Handout: A Comparison Of Quantitative And Qualitative Research

    • Video: What Is Observational Research? (You Can Do This For Your IA)

  • 7

    Sampling Methods

    • Video: Intro To Sampling In Market Research (Pros and Cons)

    • Handout: Most Popular Sampling Methods

    • Video: Overview Of Sampling Methods

    • Video: Biased Vs. Unbiased Sampling Methods

    • Video: Non-Probability Sampling

  • 8

    Ethical Considerations

    • Video: Why Be Concerned About Ethics In Marketing?

    • Handout: Ethical Concerns In Market Research

  • 9

    Data Collection Results

    • Video: Intro To Data Graphs

    • Video: Basic Concept Of Sampling Error

    • Video: Full Explanation Of Sampling Errors- Make A List Of Examples From Both Types

    • Video: The Importance Of Considering GIGO (You Only Need To Watch Until The Concept Is Clear To You)

  • 10

    Market Research & The CUEGIS Concepts

    • Optional Case Study: How To Do Market Research For An Indie Video Game Developer (Look For The CUEGIS Elements)

    • CUEGIS Assignment- Write Your Own 6 Impact Statements For This Chapter

    • Extra Help: Examples Of Completed CUEGIS Assignments

    • Finished Early? Don't Pack Up! Do This ...

  • 11

    Let's Do Some Case Studies

    • Visual Of Case Study Day 1 Process

    • Day 1 Participation Requirements During Sharing

    • Instructions for Case Studies Days

    • Command Terms List = Rules for Answering Test Questions

    • Here Are Your Case Studies to Analyze (Team 1: Create a one-sentence summary based on what you see in the survey)

    • Show Your Teacher Your Completed Case Studies Then ...

    • Answer Key for the Case Study (read and then use this to evaluate and score your own answers)

    • Visual Of Case Study Day 2 Process

    • Finished Early? Don't Pack Up! Do This ...

  • 12

    Review Activities

    • Video: Mr. B's Market Research Review Lecture- Part 1

    • Video: Mr. B's Market Research Review Lecture- Part 2

    • Instruction Sheet for Review Assignment

    • What Should You Do If You Get Stuck On A Question? Don't Skip It! Do This...

    • 4.4 Review Worksheets

    • Careful with #17!

    • Put Away Your Pen & Pencil On Review Day- Only Have A Color Pen On Your Desk

    • 4.4 Review Worksheet ANSWER KEY (for self-correction)

    • 4.4 Quizlet

    • Have You Achieved the 4.4 Key Learning Outcomes?

    • Test Yourself! Use The Review Questions Listed At The End Of The Textbook Chapter

    • Video: Draw A Spider Map To Memorize Chunks For Long Answers (Notice Answers/Reasons Are Written Down The Left Side)

    • 4.4 Active Recall Flip Grid Assignment (Objective = Score A 7 For Business Management On Your IB Diploma )

    • Notebook Checklist & Reflection- Print, Complete & Staple Onto The Last Page Of Your Chapter Notes

    • Online Students: You Are Almost Finished!

    • Don't Forget The Last Piece!

    • For 1-Year SL Students Only...

    • Finished Early? Start Reading Chapter 4.5 "Product"!!

    • ALERT! Get Ready For The Next Chapter By Reading The 4.5 "Product" Section For Homework On 4.4 Quiz Day

    • Kahoot Review Game For 4.4

    • Visual: Quiz Day Schedule Of Activities

    • Blooket Game To Review 4.4 Key Terms

  • 13

    Your Written IA Paper

    • Review Your IA Project from Quarter 1: You have a great RQ, two professional looking Force Field Analysis Tables, and...

    • Review Your IA Project from Quarter 2: Parts A & B of the IA Worksheet #1 have been fixed and updated.

    • Review Your Quarter 3 IA Worksheet Assignment (Due Before the President's Day Holiday)

    • Download And Complete This Q3 IA Assignment Packet - Due After The Presidents' Day Holiday In February

    • Look At The Quarter 4 IA "Proposal" Assignment

    • Check The Proposal Template To Be Sure Yours Is Just Like This Model

    • Exam Tip: Practice The Ratio Calculations With Your IA Business :)

    • Bonus #1 An Excel Worksheet That Calculates The Financial Data For You

    • Bonus #2 A Blank Ratio Analysis Table To Use For Your IA Or EE

  • 14

    The Business Management Extended Essay- Discuss Your Progress With Your EE Advisor

    • Where Are You With The BM EE Assignments?

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Call to action

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