Icons & text

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

Course curriculum

  • 1

    Course Information & Support

    • Class Policies For RHS Students- Please Scroll Through & Review

    • Welcome IB Business Management Student

    • Your Business Management Textbook and Assignments

    • Here Is Our IB BM Textbook- Give It 30 Seconds To Fully Upload

    • Read The Rules For Your Notebook Before Every Grading Day (Chapter 4.5 PRICE Has A Total Of 10 Headings)

    • Special Instructions For Formatting Your 4.5 Notebook

    • How To Draw A Spider Map

    • Video: Watch A Spider Map Being Created (Best Study Tool)

    • Finished Early? Don't Pack Up! Do This ...

    • Your Quarter Grade

  • 2

    "RESOURCE BANK" = Topic Lessons (31) Begin Below this Point:

    • Handout: How To Complete 4 Chapters Bundled Into 1. Attach 1 Copy Of This Paper To The Beginning Of Your Chapter 4.5 PRODUCT Notebook. (Print At Home Or Get A Copy In Class)

    • What is the Resource Bank?

    • RB = 10 Sections & 31 Posts (2 RB Days + HW)

    • Key Objectives: What You Should Be Able To Do By The End Of This 4.5 PRICE Chapter

  • 3

    The Importance Of "Price" In The Marketing Mix

    • Video: Understanding the Concept Of Price

    • Video: How Demand For A Product Relates To Pricing

    • Video: The Story Of Choco-Brocco

    • Handout: The Importance Of Pricing In The Marketing Mix Strategy

    • Video: Intro To Pricing Strategies

  • 4

    Cost-plus Pricing or Mark-up Pricing

    • Handout: Cost-based Pricing Strategies Is One Category Of Pricing

    • Video: Mark-up Pricing (Another Name For "Cost-based" Pricing)

    • Video: Pros & Cons Of Cost-plus Pricing

  • 5

    Penetration Pricing

    • Video: Penetration Pricing Explanation

    • Video: Pros & Cons Of Penetration Pricing

    • Handout: Market-based Pricing Strategies Is A Second Category Of Pricing

  • 6

    Price Skimming Strategy

    • Video: What You Need To Know About Price Skimming (What Does This Work Best With?)

    • Video: Pros & Cons Of Price Skimming

  • 7

    Psychological Pricing

    • Video: Examples Of Psychological Tricks Used In Pricing

  • 8

    Loss Leader Strategy

    • Video Case Study: Loss-leaders At Walmart

    • Video: Pros & Cons Of Using A Loss-leader Pricing Strategy

  • 9

    Price Discrimination Strategy

    • Handout: Price Discrimination Examples

    • Video: The Aims Of Using A Price Discrimination Strategy

    • Video: The Pros & Cons Of Price Discrimination Pricing (Start At 2:52)

    • Video Case Study: Movie Theaters' Pricing Strategies

  • 10

    Price Leadership Strategy

    • Handout: Competition-based Pricing Is The Third Category Of Pricing

    • Video Case Study: Amazon's Price Leadership Strategy

  • 11

    Predatory Pricing

    • Video: Clear Explanation Of Predatory Pricing

    • Video Case Study Part 1: Uber In London Uses Loss-leader Strategy As Prelude To Predatory Pricing Strategy

    • Video Case Study Part 2: Black Cab Driver Vs. Uber Driver In London

  • 12

    Price Wars

    • Video: Understanding Dealership Competition

    • Handout: Price Wars By Industry

    • Handout: Disadvantages Of Price Wars

  • 13

    Price & The CUEGIS Concepts

    • Interesting Story: Why Coke Cost A Nickel For 70 Years (= The 'Culture' Of Coke)

    • Article: Pricing Strategies Must Consider That Many Consumers Are Lacking Basic Knowledge Of Mathematics And Arithmetic (= Consumer Culture)

    • Video: Walmart's Unethical Pricing (= Ethics)

    • Optional Read (For IA Support Or Exam Study): The Difficulty Of Pricing A New Product (= Strategy)

    • CUEGIS Assignment- Write Your Own 6 Impact Statements For This Chapter Section: PRICE

    • Extra Help: Examples Of Completed CUEGIS Assignments

    • Finished Early? Hurry! Read The Next 4.5 Chapter Section: PROMOTION

  • 14

    Let's Do Some Case Studies

    • Visual: Case Studies Are Postponed Until After The 4 Resource Banks (Product-Price-Promotion-Place)

  • 15

    Review Activities

    • Video: Mr. B's PRICE Review Lecture- Part 1

    • Video: Mr. B's PRICE Review Lecture- Part 2

    • Video: Mr. B's PRICE Review Lecture- Part 3

    • Visual: All Review Question Worksheets Are Postponed Until After The 4 Resource Banks

    • 4.5 PRICE Quizlet

    • Don't Forget The Last Piece!

    • Have You Achieved the 4.5 PRICE Key Learning Outcomes?

    • Test Yourself! Use The Review Questions Listed At The End Of The PRICE Chapter

    • Handout: Here Is Your Chapter 4.5 Notebook Reflection Sheet & Checklist (Attach Only 1 Copy To The End Of Your 4.5 Notebook)

    • Finished Early? Hurry! Read The Next 4.5 Section: PROMOTION

  • 16

    Your Written IA Paper

    • Review Your IA Project from Quarter 1: You have a great RQ, two professional looking Force Field Analysis Tables, and...

    • Review Your IA Project from Quarter 2: Parts A & B of the IA Worksheet #1 have been fixed and updated.

    • Review Your Quarter 3 IA Worksheet Assignment (Due Before the President's Day Holiday)

    • Download And Complete This Q3 IA Assignment Packet - Due After The Presidents' Day Holiday In February

    • Look At The Quarter 4 IA "Proposal" Assignment

    • Check The Proposal Template To Be Sure Yours Is Just Like This Model

    • Exam Tip: Practice The Ratio Calculations With Your IA Business :)

    • Bonus #1 An Excel Worksheet That Calculates The Financial Data For You

    • Bonus #2 A Blank Ratio Analysis Table To Use For Your IA Or EE

  • 17

    The Business Management Extended Essay- Discuss Your Progress With Your EE Advisor

    • Where Are You With The BM EE Assignments?

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.

Call to action

This is where you seal the deal. Sprinkle this section throughout you page to push prospects to purchase!