Icons & text

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

Course curriculum

  • 1

    Course Information & Support

    • Class Policies For RHS Students- Please Scroll Through & Review

    • Welcome IB Business Management Student

    • Your Business Management Textbook and Assignments

    • Here Is Our IB BM Textbook- Give It 30 Seconds To Fully Upload

    • Read The Rules For Your Notebook Before Every Grading Day (Chapter 4.5 PRODUCT Has A Total Of 17 Headings)

    • Special Instructions For Formatting Your 4.5 Notebook

    • 2021 Dated Work & Assignment Schedule for Chapter 4.5

    • How To Draw A Spider Map

    • Video: Watch A Spider Map Being Created (Best Study Tool)

    • Finished Early? Don't Pack Up! Do This ...

    • Your Quarter Grade

  • 2

    "RESOURCE BANK" = Topic Lessons (29) Begin Below this Point:

    • Handout: How Will You Complete 4 Chapters Bundled Into 1? Attach 1 Copy Of This Paper To The Beginning Of Your Chapter 4.5 PRODUCT Notebook. (Print At Home Or Get A Copy In Class)

    • What is the Resource Bank?

    • RB = 6 Sections & 29 Posts (2 RB Days + HW)

    • Key Objectives: What You Should Be Able To Do By The End Of This 4.5 PRODUCT Chapter

  • 3

    What Is A "Product" In The Marketing Mix?

    • Video: The "Product" Variable Explained

    • Handout: Goods (tangible) vs. Services (intangible)

    • What Are Fixed Assets?

    • Video: Consumer Goods Vs. Capital Goods

    • Handout: A Deeper Look At The Classification Of "Products"

  • 4

    Product Life Cycle

    • Video: Intro To The Product Life Cycle Model

    • Handout: Product Life Cycle Graphic

    • Video: Product Life Cycle Tries To Predict Sales Growth For Any Product

  • 5

    Extension Strategies

    • Video: An Example Of Each Extension Strategy

    • Video: Pros, Cons And SPAM

  • 6

    BCG Matrix (= Analysis Tool)

    • Video: Visualize The 4 Components Of The BCG Matrix

    • Handout: Boston Consulting Group Matrix Graphic

    • Video: The Boston Matrix Explained For Exam Use

    • Visual: An Example Of 10 Product Portfolios (includes the SBUs)

  • 7

    Branding & Aspects Of Branding

    • Video: What Is Branding?

    • Video: Popular Logos With A Hidden Meaning

    • Video: Exam Review Of Branding

    • Video: Analysis Of Brand Names

    • Video: Why Is Product Differentiation Important?

    • Video: What Is A Brand?

    • Image: Name Four Advantages Of Successful Branding

    • Video: Brand Loyalty

    • Video: The Secrets Of Branding In The Fashion Industry (57 min.)

    • Video: Top 100 Most Valuable Brands In The World (Notice Which Countries Show Up The Most)

    • The Difference Between A Manufacturer's Brand & Family Branding

  • 8

    Packaging

    • Handout: An Overview Of Product Packaging

    • Video: Example of Luxury Packaging

    • Video: The Art Of Packaging

  • 9

    Product & The CUEGIS Concepts

    • Video Case Study (Product + Ethics): The Leather Industry (42 min.) DON'T WATCH OR LISTEN TO 40:27-41:08- TOO GRUESOME!

    • CUEGIS Assignment- Write Your Own 6 Impact Statements For This Chapter Section: PRODUCT

    • Extra Help: Examples Of Completed CUEGIS Assignments

    • Finished Early? Hurry! Read The Next 4.5 Chapter Section: PRICE

  • 10

    Let's Do Some Case Studies

    • Visual: Case Studies Are Postponed Until After The 4 Resource Banks (Product-Price-Promotion-Place)

  • 11

    Review Activities

    • IA Help/Exam Review: The Product Portfolio Analysis

    • Video: Mr. B's PRODUCT Review Lecture- Part 1

    • Video: Mr. B's PRODUCT Review Lecture- Part 2

    • Video: Mr. B's PRODUCT Review Lecture- Part 3

    • Video: Mr. B's PRODUCT Review Lecture- Part 4

    • Video: Mr. B's PRODUCT Review Lecture- Part 5a

    • Video: Mr. B's PRODUCT Review Lecture- Part 5b

    • Video: Mr. B's PRODUCT Review Lecture- Part 6

    • Visual: All Review Question Worksheets Are Postponed Until After The 4 Resource Banks

    • 4.5 PRODUCT Quizlet

    • Don't Forget The Last Piece!

    • Have You Achieved the 4.5 PRODUCT Key Learning Outcomes?

    • Test Yourself! Use The Review Questions Listed At The End Of The PRODUCT Chapter

    • Handout: Here Is Your Chapter 4.5 Notebook Reflection Sheet & Checklist (Attach One Copy To The End Of Your 4.5 Notebook)

    • Finished Early? Hurry! Read The Next 4.5 Section: PRICE

    • Blooket 4.5 Product Key Terms Game

  • 12

    Your Written IA Paper

    • Review Your IA Project from Quarter 1: You have a great RQ, two professional looking Force Field Analysis Tables, and...

    • Review Your IA Project from Quarter 2: Parts A & B of the IA Worksheet #1 have been fixed and updated.

    • Review Your Quarter 3 IA Worksheet Assignment (Due Before the President's Day Holiday)

    • Download And Complete This Q3 IA Assignment Packet - Due After The Presidents' Day Holiday In February

    • Look At The Quarter 4 IA "Proposal" Assignment

    • Check The Proposal Template To Be Sure Yours Is Just Like This Model

    • Exam Tip: Practice The Ratio Calculations With Your IA Business :)

    • Bonus #1 An Excel Worksheet That Calculates The Financial Data For You

    • Bonus #2 A Blank Ratio Analysis Table To Use For Your IA Or EE

  • 13

    The Business Management Extended Essay- Discuss Your Progress With Your EE Advisor

    • Where Are You With The BM EE Assignments?

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.

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