Course curriculum
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1
Course Information & Support
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Class Policies For RHS Students- Please Scroll Through & Review
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Welcome IB Business Management Student
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Your Business Management Textbook and Assignments
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Here Is Our IB BM Textbook- Give It 30 Seconds To Fully Upload
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Read The Rules For Your Notebook Before Every Grading Day (Chapter 4.5 PRODUCT Has A Total Of 17 Headings)
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Special Instructions For Formatting Your 4.5 Notebook
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2021 Dated Work & Assignment Schedule for Chapter 4.5
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How To Draw A Spider Map
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Video: Watch A Spider Map Being Created (Best Study Tool)
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Finished Early? Don't Pack Up! Do This ...
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Your Quarter Grade
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2
"RESOURCE BANK" = Topic Lessons (29) Begin Below this Point:
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Handout: How Will You Complete 4 Chapters Bundled Into 1? Attach 1 Copy Of This Paper To The Beginning Of Your Chapter 4.5 PRODUCT Notebook. (Print At Home Or Get A Copy In Class)
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What is the Resource Bank?
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RB = 6 Sections & 29 Posts (2 RB Days + HW)
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Key Objectives: What You Should Be Able To Do By The End Of This 4.5 PRODUCT Chapter
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3
What Is A "Product" In The Marketing Mix?
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Video: The "Product" Variable Explained
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Handout: Goods (tangible) vs. Services (intangible)
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What Are Fixed Assets?
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Video: Consumer Goods Vs. Capital Goods
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Handout: A Deeper Look At The Classification Of "Products"
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4
Product Life Cycle
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Video: Intro To The Product Life Cycle Model
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Handout: Product Life Cycle Graphic
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Video: Product Life Cycle Tries To Predict Sales Growth For Any Product
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5
Extension Strategies
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Video: An Example Of Each Extension Strategy
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Video: Pros, Cons And SPAM
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6
BCG Matrix (= Analysis Tool)
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Video: Visualize The 4 Components Of The BCG Matrix
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Handout: Boston Consulting Group Matrix Graphic
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Video: The Boston Matrix Explained For Exam Use
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Visual: An Example Of 10 Product Portfolios (includes the SBUs)
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7
Branding & Aspects Of Branding
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Video: What Is Branding?
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Video: Popular Logos With A Hidden Meaning
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Video: Exam Review Of Branding
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Video: Analysis Of Brand Names
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Video: Why Is Product Differentiation Important?
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Video: What Is A Brand?
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Image: Name Four Advantages Of Successful Branding
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Video: Brand Loyalty
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Video: The Secrets Of Branding In The Fashion Industry (57 min.)
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Video: Top 100 Most Valuable Brands In The World (Notice Which Countries Show Up The Most)
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The Difference Between A Manufacturer's Brand & Family Branding
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8
Packaging
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Handout: An Overview Of Product Packaging
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Video: Example of Luxury Packaging
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Video: The Art Of Packaging
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9
Product & The CUEGIS Concepts
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Video Case Study (Product + Ethics): The Leather Industry (42 min.) DON'T WATCH OR LISTEN TO 40:27-41:08- TOO GRUESOME!
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CUEGIS Assignment- Write Your Own 6 Impact Statements For This Chapter Section: PRODUCT
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Extra Help: Examples Of Completed CUEGIS Assignments
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Finished Early? Hurry! Read The Next 4.5 Chapter Section: PRICE
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10
Let's Do Some Case Studies
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Visual: Case Studies Are Postponed Until After The 4 Resource Banks (Product-Price-Promotion-Place)
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11
Review Activities
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IA Help/Exam Review: The Product Portfolio Analysis
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Video: Mr. B's PRODUCT Review Lecture- Part 1
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Video: Mr. B's PRODUCT Review Lecture- Part 2
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Video: Mr. B's PRODUCT Review Lecture- Part 3
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Video: Mr. B's PRODUCT Review Lecture- Part 4
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Video: Mr. B's PRODUCT Review Lecture- Part 5a
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Video: Mr. B's PRODUCT Review Lecture- Part 5b
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Video: Mr. B's PRODUCT Review Lecture- Part 6
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Visual: All Review Question Worksheets Are Postponed Until After The 4 Resource Banks
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4.5 PRODUCT Quizlet
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Don't Forget The Last Piece!
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Have You Achieved the 4.5 PRODUCT Key Learning Outcomes?
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Test Yourself! Use The Review Questions Listed At The End Of The PRODUCT Chapter
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Handout: Here Is Your Chapter 4.5 Notebook Reflection Sheet & Checklist (Attach One Copy To The End Of Your 4.5 Notebook)
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Finished Early? Hurry! Read The Next 4.5 Section: PRICE
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Blooket 4.5 Product Key Terms Game
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12
Your Written IA Paper
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Review Your IA Project from Quarter 1: You have a great RQ, two professional looking Force Field Analysis Tables, and...
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Review Your IA Project from Quarter 2: Parts A & B of the IA Worksheet #1 have been fixed and updated.
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Review Your Quarter 3 IA Worksheet Assignment (Due Before the President's Day Holiday)
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Download And Complete This Q3 IA Assignment Packet - Due After The Presidents' Day Holiday In February
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Look At The Quarter 4 IA "Proposal" Assignment
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Check The Proposal Template To Be Sure Yours Is Just Like This Model
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Exam Tip: Practice The Ratio Calculations With Your IA Business :)
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Bonus #1 An Excel Worksheet That Calculates The Financial Data For You
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Bonus #2 A Blank Ratio Analysis Table To Use For Your IA Or EE
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13
The Business Management Extended Essay- Discuss Your Progress With Your EE Advisor
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Where Are You With The BM EE Assignments?
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Pricing options
Explain how different pricing options might be valuable to different segments of your audience.
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$47.00
Regular price