Introduction

International marketing refers to the marketing of a firm's products in foreign countries. International marketing is more difficult for businesses, because they need to deal with external factors and constraints such as differences in political and legal systems, and cultural differences. Global marketing and globalization are examined in this chapter.

Course curriculum

  • 1

    Course Information & Support

    • Class Policies For RHS Students- Please Scroll Through & Review

    • Welcome IB Business Management Student

    • Class Work Cycle For Each Chapter = This Is What We Are Doing In Class & For Homework Every Day

    • Your Business Management Textbook and Assignments

    • Here Is Our IB BM Textbook- Give It 30 Seconds To Fully Upload

    • How To Draw A Spider Map

    • Read The Rules For Your Notebook Before Every Grading Day (Chapter 4.7 Has A Total Of 12 Headings)

    • Video: Take A Tour Of A Business Management Composition Notebook

    • Take A Long Slow Look At A Perfect Notebook Chapter- Page By Page!

    • LOOK: THIS IS HOW YOUR NOTEBOOK CHAPTERS ARE GRADED

    • Finished Early? Don't Pack Up! Do This ...

    • Your Quarter Grade

  • 2

    "RESOURCE BANK" = Topic Lessons (28) Begin Below this Point:

    • What is the Resource Bank?

    • Take Good Notes - These Posts Contain The Content You Want To Write On The IB Exams

    • RB = 5 Sections & 28 Posts (= 2 RB Days + HW)

    • Key Objectives: What You Should Be Able To Do By The End Of This 4.7 Chapter

  • 3

    Things To Consider Before Entering Into International Markets

    • Handout: Pan-Global Marketing

    • Handout: Why Expand Into International Markets?

    • Handout: 5 Areas Of Consideration When Doing International Marketing

    • Video: How Does A Business Decide Where To Expand To?

    • Visual: Easiest Countries To Do Business With

    • Video: An International Business Must Deal With Trade Barriers

  • 4

    How To Enter Into An International Market

    • Handout: Nine Ways To Expand Into An International Market

    • Video: Advantages & Disadvantages Of Various Global Entry Strategies (Exports, Franchises, Direct Investments)

    • Handout: Most Common Methods Of Entering International Markets

    • Video: Overview Of Exporting, Agents, Distributors, Joint Ventures, Overseas Operations, & Take Overs

    • Video: Franchising Vs. Licensing

    • Video: Example Of A Joint Venture (Auto Industry)

    • Video: An Example Of A Strategic Alliance (Education)

  • 5

    Hofstede's Dimensions Of Culture

    • Video: The Famous Professor Geert Hofstede Presents To You His Concept Of Culture And It's Role In Business

    • Video: Hofstede's Updated Model of National Cultures

    • Video Exam Review: Hofstede's SIX Dimensions of International Culture

    • Video: Hofstede's 6 Dimensions (IA, EE, Exam)

  • 6

    Cultural Differences In International Marketing

    • Video: Sometimes Products Must Be Redesigned To Sell Successfully In A Different Culture

    • Handout: 5 Tips To Promote Effective Cross-Cultural Communication

    • Video: Expected Behavior When Doing Business In Germany

    • Video: Expected Behavior When Doing Business In Mexico

    • Video: Expected Behavior When Doing Business In China

  • 7

    Examples Of Cultural Differences In Ads- Use These As Examples On Your IB Exam (Taking Notes Is Not Required- Just Write The Titles & Watch Each)

    • Video: Examples Of Failed International Marketing Campaigns

    • Video: Apple's Ad That Works In Multiple Foreign Countries

    • Video: Examples Of McDonald's Ads For Different Countries

    • Video: Three Different Versions Of The Same Coca-Cola Ad

    • Video: Companies Also Rename Their Brands Around The Globe

  • 8

    International Marketing & The CUEGIS Concepts

    • CUEGIS Video: Understand The Difference Between Taiwan and China (= Culture/Change/Ethics/Strategy/Globalization)

    • CUEGIS Assignment- Write Your Own 6 Impact Statements For This Chapter

    • Extra Help: Examples Of Completed CUEGIS Assignments

    • Finished Early? Don't Pack Up! Do This ...

  • 9

    Let's Do Some Case Studies

    • Visual Of Case Study Day 1 Process

    • Instructions for Case Studies Days

    • Command Terms List = Rules for Answering Test Questions

    • Here Are Your Case Studies to Analyze

    • Show Your Teacher Your Completed Case Studies Then ...

    • Answer Key for the Case Study (Read and then use this to evaluate and score your own answers with COLOR ink)

    • Visual Of Case Study Day 2 Process

    • Finished Early? Don't Pack Up! Do This ...

  • 10

    Review Activities

    • Video: Mr. B's Extended Marketing Mix Review Lecture

    • Instruction Sheet for Review Assignment

    • What Should You Do If You Get Stuck On A Question? Don't Skip It! Do This...

    • 4.7 Review Worksheets

    • Put Away Your Pen & Pencil On Review Day- Only Have A Color Pen On Your Desk

    • 4.7 Kahoot Review Game

    • 4.7 Quizlet

    • Have You Achieved the 4.7 Key Learning Outcomes?

    • Test Yourself! Use The Review Questions Listed At The End Of The Textbook Chapter

    • Video: Draw A Spider Map To Memorize Chunks For Long Answers (Notice Answers/Reasons Are Written Down The Left Side)

    • 4.7 Active Recall Flip Grid Assignment (Objective = Score A 7 For Business Management On Your IB Diploma )

    • Notebook Checklist & Reflection- Print, Complete & Staple Onto The Last Page Of Your Chapter Notes

    • Online Students: You Are Almost Finished!

    • Don't Forget The Last Piece!

    • Finished Early? Don't Pack Up! Do this ...

    • Visual: Quiz Day Schedule Of Activities

  • 11

    Your Written IA Paper

    • Review Your IA Project from Quarter 1: You have a great RQ, two professional looking Force Field Analysis Tables, and...

    • Review Your IA Project from Quarter 2: Parts A & B of the IA Worksheet #1 have been fixed and updated.

    • Review Your Quarter 3 IA Worksheet Assignment (Due Before the President's Day Holiday)

    • Download And Complete This Q3 IA Assignment Packet - Due After The Presidents' Day Holiday In February

    • Look At The Quarter 4 IA "Proposal" Assignment

    • Check The Proposal Template To Be Sure Yours Is Just Like This Model

    • Exam Tip: Practice The Ratio Calculations With Your IA Business :)

    • Bonus #1 An Excel Worksheet That Calculates The Financial Data For You

    • Bonus #2 A Blank Ratio Analysis Table To Use For Your IA Or EE

  • 12

    The Business Management Extended Essay- Discuss Your Progress With Your EE Advisor

    • Where Are You With The BM EE Assignments?

What's Next?

What can you do to improve your IA paper? Check out your IA course.