Introduction

This chapter looks at the growing importance of e-commerce for businesses. E-commerce is the trading of goods and services through the internet. The internet has become an increasingly important method of business activity as e-commerce allows businesses to operate 24 hours a day, with an international reach.

Course curriculum

  • 1

    Course Information & Support

    • Class Policies For RHS Students- Please Scroll Through & Review

    • Welcome IB Business Management Student

    • Class Work Cycle For Each Chapter = This Is What We Are Doing In Class & For Homework Every Day

    • Your Business Management Textbook and Assignments

    • Here Is Our IB BM Textbook- Give It 30 Seconds To Fully Upload

    • How To Draw A Spider Map

    • Read The Rules For Your Notebook Before Every Grading Day (Chapter 4.8 Has A Total Of 13 Headings)

    • Video: Take A Tour Of A Business Management Composition Notebook

    • Take A Long Slow Look At A Perfect Notebook Chapter- Page By Page!

    • LOOK: THIS IS HOW YOUR NOTEBOOK CHAPTERS ARE GRADED

    • Finished Early? Don't Pack Up! Do This ...

    • Your Quarter Grade
  • 2

    "RESOURCE BANK" = Topic Lessons (18) Begin Below this Point:

    • What is the Resource Bank?

    • Take Good Notes - These Posts Contain The Content You Want To Write On The IB Exams

    • RB = 3 Sections & 18 Posts (= 1 RB Day + HW)

    • Key Objectives: What You Should Be Able To Do By The End Of This 4.8 Chapter
  • 3

    E-Commerce & The Marketing Mix

    • Handout: Different Types Of E-Commerce

    • Video: Comparison Of B2B & B2C Sales With Examples

    • Handout: E-Commerce Impacts All 4 Areas Of The Marketing Mix

    • Video: The Marketing Mix For Online Marketing

    • Video: E-Commerce's Impact On The Market
  • 4

    E-Commerce Advantages & Challenges

    • Key Term: Marginal Costs

    • Video: E-Commerce Stats

    • Video: 4 Benefits Of E-Commerce

    • Video: Mobile Phone Advertising

    • Visual: Advantages And Disadvantages Of E-Commerce

    • Handout: An Example Of An E-Commerce Tactic. Why Is This Company Doing This?

    • Video Case Study: How Does Drop-Shipping Work?
  • 5

    E-Commerce During The Pandemic

    • Video: You Must Know "Shopify"

    • Video: E-Commerce During The Pandemic (Interview With COO Of Shopify)

    • E-Commerce Video Case Study: Instacart

    • What Are The 8 Biggest Growing Customer Experience Trends? (List All 8 In Your Notes)
  • 6

    E-Commerce & The CUEGIS Concepts

    • Social Commerce Is A Subcategory Of E-Commerce (= Change-Culture-Globalization-Innovation-Strategy)

    • A Close Look At One Of The Largest Social Commerce Sites In The World Called "Pinduoduo"

    • CUEGIS Assignment- Write Your Own 6 Impact Statements For This Chapter

    • Extra Help: Examples Of Completed CUEGIS Assignments

    • Finished Early? Don't Pack Up! Do This ...
  • 7

    Let's Do Some Case Studies

    • Visual Of Case Study Day 1 Process

    • Instructions for Case Studies Days

    • Command Terms List = Rules for Answering Test Questions

    • Here Are Your Case Studies to Analyze

    • Show Your Teacher Your Completed Case Studies Then ...

    • Visual Of Case Study Day 2 Process

    • Finished Early? Don't Pack Up! Do This ...
  • 8

    Review Activities

    • Video: Mr. B's Extended Marketing Mix Review Lecture

    • Instruction Sheet for Review Assignment

    • What Should You Do If You Get Stuck On A Question? Don't Skip It! Do This...

    • 4.8 Review Worksheets

    • Put Away Your Pen & Pencil On Review Day- Only Have A Color Pen On Your Desk

    • 4.8 Review Worksheet ANSWER KEY (for self-correction)

    • 4.8 Quizlet

    • Have You Achieved the 4.8 Key Learning Outcomes?

    • Test Yourself! Use The Review Questions Listed At The End Of The Textbook Chapter

    • Video: Draw A Spider Map To Memorize Chunks For Long Answers (Notice Answers/Reasons Are Written Down The Left Side)

    • 4.8 Active Recall Flip Grid Assignment (Objective = Score A 7 For Business Management On Your IB Diploma )

    • Notebook Checklist & Reflection- Print, Complete & Staple Onto The Last Page Of Your Chapter Notes

    • You Are Almost Finished!

    • Don't Forget The Last Piece!

    • Finished Early? Don't Pack Up! Do this ...

    • 4.8 Kahoot Review Of Key Terms

    • Visual: Quiz Day Schedule Of Activities

    • QUIZLET: UNIT 4 KEY TERMS PRACTICE

    • QUIZLET: UNIT 4 REVIEW QUESTIONS
  • 9

    Your Written IA Paper

    • Review Your IA Project from Quarter 1: You have a great RQ, two professional looking Force Field Analysis Tables, and...

    • Review Your IA Project from Quarter 2: Parts A & B of the IA Worksheet #1 have been fixed and updated.

    • Review Your Quarter 3 IA Worksheet Assignment (Due Before the President's Day Holiday)

    • Download And Complete This Q3 IA Assignment Packet - Due After The Presidents' Day Holiday In February

    • Look At The Quarter 4 IA "Proposal" Assignment

    • Check The Proposal Template To Be Sure Yours Is Just Like This Model

    • Exam Tip: Practice The Ratio Calculations With Your IA Business :)

    • Bonus #1 An Excel Worksheet That Calculates The Financial Data For You

    • Bonus #2 A Blank Ratio Analysis Table To Use For Your IA Or EE
  • 10

    The Business Management Extended Essay- Discuss Your Progress With Your EE Advisor

    • Where Are You With The BM EE Assignments?

What's Next?

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