Course curriculum

  • 1

    This Year's Paper 1 Case Is Called "Abraca" or "ABC".

    • Abraca - May 2026

    • Daily Class Schedule For March & April

    • Here Is The Pre-Exam Day Case Paper. Get A Hard Copy In Class. Staple It Into Your Composition Notebook.

    • Abraca Breakdown Paragraph 1

    • Abraca Breakdown Paragraph 2

    • Pre-Seen Case Dissection (1 Hour + 20 Minutes)

    • Q & A Paper 1 Exam

    • May IB Exams Calendar

    • OLD- Just Watch & Listen Carefully To This 22 Minute Video. Don't Take Notes Yet.

  • 2

    Case Study Vocabulary On The Exam

    • Publicly-held Company vs Privately-held Company

    • List Of Required Context Key Terms

  • 3

    What's The Difference Between Cement And Concrete?

    • Cement Versus Concrete

    • A Deeper Dive Into Concrete

  • 4

    Cement

    • Watch How Cement Is Made

    • The Chemistry & Concerns About Cement

    • Cement & Concrete Are Unsustainable

    • How Cement Could One Day Be Carbon Neutral

    • Solidia Technologies Has Invented A Low-Carbon Dioxide Cement

    • This Is A Concrete Company Willing To Use A Lower Carbon Footprint Cement.

    • Zero Emissions Cement

    • Are Geopolymers Better Than Portland Cement?

    • Cambridge University Is Testing Their New Super-low Emissions Cement Product

    • The Company "Brimstone" Can Make CO2-Free Cement!

  • 5

    Carbon Dioxide Is A Greenhouse Gas

    • What Is The Greenhouse Effect?

    • A Year In The Life of Earth's CO2 Levels

    • Carbon Trading As A Way To Reduce CO2 Emissions

    • Carbon Taxation Can Reduce Carbon Emissions

    • A Company That Captures & Removes CO2

    • Carbon Capture Is Not Enough

    • Holcim Is Reducing Their CO2 Emissions = "Decarbonization"

    • The Most Carbon-Intensive Products

    • Halting Deforestation As A Solution

  • 6

    Concrete

    • Intro: Concrete Was Used In Ancient Rome

    • Full Explanation: Roman Concrete Versus Modern Concrete

    • Can We Make A Green Concrete?

    • Alternatives To Concrete

    • How To Fix The World's Concrete Problem

  • 7

    Aggregates (Examples: Sand, Gravel, Crushed Stone, Plastic)

    • What Are Concrete Aggregates?

    • How Is Limestone Used In Construction?

    • Special Limestone

    • The Production Process For Manufacturing Lightweight Clay Aggregate

    • See How Clay From The Earth Is Turned Into Clay Aggregate For Making Concrete

    • Recycled Plastic Aggregate In Concrete

    • See How Plastic Is Shredded

    • Recycled Glass As An Aggregate In Making Cement

  • 8

    Can Solar Energy Replace Fossil Fuel?

    • Solar Farm Installed At A Cement Factory

  • 9

    The Biggest Concrete Company In The World = Holcim

    • What Does A Concrete Company Do?

    • Here Is A Real-World Example Of A Huge Concrete Company

    • Business To Business (B2B) Versus Business To Consumer (B2C)

  • 10

    Value Chain

    • The Supply Chain In The Concrete Production Industry

    • Value Chain Versus Supply Chain

    • Becoming More Market-Oriented Comes Through Adding Value

  • 11

    Sustainability & The Concrete Industry

    • CCES = Sustainability

    • Holcim's Sustainability Plan (Say This On The Abraca Exam)

    • How Holcin Imbeds Sustainability In Making Their Cement

    • Holcim's Recycling Strategy

    • Recycling Concrete

    • Benefits & Challenges Of Recycling Concrete

  • 12

    The Circular Economy & Becoming More Efficient

    • What Is A Circular Economy?

    • "Increasing Efficiencies"

    • Examples Of How Cement Companies Are Becoming More Efficient

    • The Wins From Becoming More Efficient

    • Circular Concrete Is Already Available

  • 13

    E-Waste

    • The Tragic Costs Of E-Waste

    • Toxic Metals In E-Waste

    • Heavy Metal Pollution

  • 14

    E-Waste Recycling

    • Reuse, Repurpose, Reengineer. Last Resort = Recycling

  • 15

    Gold Extraction

    • Where Can One Find Gold And Other Precious Metals In Old Electronics??

    • How To Collect Gold From Old Electronic Devices

    • How To Extract Gold From Computer Parts (Part 1)

    • How To Extract Gold From Computer Parts (Part 2)

    • Cornell University Invents Safer Chemical To Extract Gold

  • 16

    Human Resources

    • Holcim Highlights & Recognizes Their Employees

    • Holcim Hires For Their Operations In Australia

  • 17

    Market Growth (Ansoff Matrix)

    • Holcim's CEO Presents Their Growth Strategy To The World

    • Holcim's 4 Major Growth Strategies

    • Holcim's New Marketing Plans

    • A Possible Partnership With Greece's New Mega City: "The Ellinikon"

    • Expansion Into Latin America

  • 18

    Operations

    • Saftey

    • Holcin Demolishes A Plant In Westport New Zealand

  • 19

    How Do The CCES Pieces Fit Into This Case?

    • CCES Assignment = 4 Pages

    • CCES Definitions. Read The Definitions Again & Think Of Connections To BON & The Festival Business. Write Down Your Reflections.

  • 20

    Tool Kit

    • Review The 15 BM Tools. You Will Be Asked To Use Some Of These On The Different IB BM Exams. There Are Practice Tool Kit Questions In The Exam Prep Course (Scroll Down To The Bottom).

    • How Can Each Of These Be Applied To This Business Case? Title The Top Of A New Page With The Name Of An Analysis Tool.

    • Create A SWOT Analysis For Abraca ABC

    • Create A STEEPLE Analysis For Abraca ABC

  • 21

    Unit 1 Business Foundations

    • Start Writing Chapter Connections

    • Use The Inquiry Sections

  • 22

    COMPLETE THIS PREP WORK BEFORE THE CLASSROOM MOCK BEGINS

    • EXAM TIP: How To SPOTT The Most Important Details In The Case Study & Elaborate On Them In The Intro To Your Long Answer

    • EXAM TIP: ACRONYMS To Help You Remember What To Talk About In All Long Responses On Your BM Exams

    • TRY THIS! Abraca Practice Questions. Write Out Your Answers But Use All Available Resources (While You Still Can)

    • UPDATE: Review Video: How You Should Approach Your Paper 1 Exam When You Are In The Exam Room.

    • UPDATE: You Will Answer All Of The Part A Questions. Here Are Some Mock Exam Questions To Answer Now.

    • UPDATE: You Will Choose One Of The Two 10-Mark Questions In Part B. Here Is How To Get All 10 Marks (INCLUDES 5 MOCK QUESTIONS TO GET READY NOW)

  • 23

    VERSION A: Mock Paper 1 Exam Abraca (3 Days= ?) Answer Section B First!

    • Use Your Black Pen

    • Remember To Do Section B First (You Choose One Of Two Presented 10-Mark Questions). Use 30 Minutes For These 10 Marks & Then 60 Minutes For The 20 Marks In Part A

    • Ask Your Teacher To Open The Special Version A Case Study Booklet For The Section A Questions With Line Numbers If You Don't See It Anywhere In This Section.

  • 24

    VERSION B: Mock Paper 2 Exam For Abraca (3 Days= ?) Answer Section B First!

    • Use Your Black Pen

    • Review This Video Again: How You Should Approach Your Paper1 Exam When You Are In The Exam Room.

    • Ask Your Teacher To Open The Special Version A Case Study Booklet For The Section A Questions With Line Numbers If You Don't See It Anywhere In This Section.

  • 25

    Final Tips To Win More Marks

    • Quizlet & Blooket Links

    • When You Are Writing Your Exam Answers Play The Role Of Small Business Consultant

    • Know These Rules For Writing Your Answers