Introduction

Marketing exists to address people's needs and wants. It is about making customers want to buy the products of a business rather than those of a rival business. It therefore looks at the reasons behind people's decisions, such as the actual product, the price charged, promotion and place (distribution). Ultimately, it must meet the needs and wants of the customer. This is essential for all businesses aiming to make a profit.

Course curriculum

  • 1

    Program Information & Support

    • Please Don't Disrupt Our 40 Minute Work Cycle. Leave For The Bathroom During Packup Time.

    • Supply Check Is On The First Resource Bank Day Of Each Quarter

    • How Well Are You Demonstrating The IB Learner Characteristics? Which Is Your Super Power & Which Presents The Greatest Challenge?

    • Do You Skip Class?

    • Fact Sheet Packet. Extra Copies Available In The Classroom. Review Our Classroom Rules, Policies & Procedures.

    • Meet Your Teacher: Dr. Eva Bogard

    • You Should Do An Internship Every Year Until You Graduate From College

    • Welcome IB Business Management Student

    • Here Is The Master Plan...

    • The IB BM Syllabus Consists Of 5 Units With A Total Of 40 Total Chapters ("Courses") That You Are Responsible For Learning

    • The Official IB Business Management Guide & Syllabus

    • Chapter Work Cycle =The Same 7 Day Format For Each Chapter. You Always Know What We Are Doing In Class & What Is Assigned For Homework.

    • The Full IB BM Textbook Is In TEAMS

    • DUE DATES & DEADLINES

    • Late With A Good Reason Is Still Late (Missing Work Submitted After 5 Calendar Days = 0%).

    • Your Makeup Day From An Absence Is The Following Class Day. Read Instructions Carefully & Review Policies When Absent.

    • Business Careers List: Which Might Be A Good Ft For You?

    • What's The Best Goal When You Are In High School?

    • Here Is A Direct Link To "The BM IA" Course. Lots Of Resources To Help You Write Your IA Research Paper
  • 2

    The Notebook Project: A Daily Learning & Study Tool

    • Read The Rules For Your Notebook Project Before Every Grading Day. This Paper Must Be Stapled Onto The Inside Cover Of Each Composition Notebook

    • Your Notebook Project Helps You Build Strong Attention To Detail. This Is A Valuable Life Skill.

    • LOOK: Page-By-Page Visual Instructions To Help You Earn a 100% On Every Notebook Project.

    • Sample Of A 100% Notebook Project - Make Yours Just As Nice.

    • Sample Of A 100% Notebook Project - Compare Yours.

    • Notebook Checklist & Reflection Sheet (The Blue Sheet). Complete & Staple Onto The Last Page Of Your Chapter Notes BEFORE Scoring Day. This Blue Color Checklist Is Available In Class Or You Can Print It Yourself.
  • 3

    Start Your Project By Outlining This 4.2 Chapter. Then Outline A Long IB Exam Answer Using A Spider Map.

    • Chapter 4.2 Textbook Pages = 9 Headings

    • Reread The Instructions For The Outline & Spider Map Assignments.

    • LOOK: A Visual Guide For How To Create Your Outline. There Are Also Samples Posted In The Notebook Section Above. Great Attention To Detail = 100%

    • How To Draw A Spider Map

    • Video: Watch A Spider Map Being Created

    • LOOK: This Is What A Great Spider Map Looks Like. Use This Sample As Your Model.

    • Finished Early? Open Your IA Work!
  • 4

    The "RESOURCE BANK" Contains The Chapter Lessons = 8 Sections With 44 Lessons Begin Below this Point. Read, Watch, Listen & Take Notes.

    • Plug In Your Ear Buds

    • What is the Resource Bank?

    • Reread The Instructions For This RB Assignment.

    • Take Good Notes - These Posts Contain The Content You Want To Write On The IB Exams

    • LOOK: This Is What A Great RB Page Looks Like. Use This Sample As Your Model.

    • Remember To Highlight The RB Section Titles & Number All Posts Consecutively

    • Reduced Workload Option For The RB Assignment

    • RB = 9 Sections & 44 Posts: This Includes The Lessons In The CCES Section (= 3 RB Days + HW)

    • What You Should Be Able To Do By The End Of This 4.2 Chapter
  • 5

    1- Elements Of A Marketing Plan

    • 1- Key Term: Marketing Planning

    • An Example Of Repositioning A Brand

    • Visual: Questions To Ask When Creating A Marketing Plan

    • Video: Why Is A Marketing Plan Important?

    • Visual: A Sample Marketing Plan With Reflective Questions

    • Video: Examples Of SMART Marketing Objectives.

    • Visual: A Marketing Plan For Business Growth

    • Video: Why Is A Marketing Audit Very Helpful?
  • 6

    2- Marketing Objectives

    • 9- Handout: Know The Difference (Objective-Strategy-Tactic)

    • Meet Professor Michael Porter From Harvard Business School

    • Handout: The Most Common Marketing Objectives

    • Video: Marketing Objectives & How To Justify Them On An Exam

    • Handout: Marketing Objectives Exam Study Sheet

    • Video: Case Study Examples Of Marketing Strategies
  • 7

    3- Target Markets Contain Market Segments

    • 15- Handout: Key Terms

    • Video: Why Market Segments Are Important To Business Owners

    • Video: What's The Difference Between A Target MARKET And A Target AUDIENCE?

    • Video: An Example Of How To Narrow Down A Target Market

    • Video: Types Of Market Segmentations (Exam Prep)

    • Exam Prep Handout: How To Answer A Higher Mark Question About Market Segmentation
  • 8

    4- Mass Marketing vs Niche Marketing

    • 21- Key Terms- Mass Marketing & Niche Marketing

    • Video: Benefits And Limitations Of Niche and Mass Marketing

    • Pros & Cons Of Mass Marketing And Niche Marketing
  • 9

    5- The Perception Map

    • 24- Video: What Are Marketing Positioning Maps? Benefits and Limitations?

    • Video: Exam Review STP (Segmentation-Targeting-Positioning) Write Down The Limitations.

    • Video: Case Study- Watch Steve Jobs Present The iPhone in 2007 Using a Position Map
  • 10

    6- Product Differentiation

    • 27- Video: What Is Product Differentiation?

    • Video: 8 Differentiation Strategies

    • The Pros & Cons Of Differentiation

    • Video: How It All Fits Together

    • Video: What Is Product Positioning?
  • 11

    7- Unique Selling Proposition

    • 32- Key Term: USP

    • Visual: USP Diagram Explained

    • Video: The Best USP Includes Who It's For & How It's Done

    • Video: Examples Of Famous USPs (You May Wish To Turn Off The Sound)

    • Video: How A Business Creates Their USP
  • 12

    8- The CCES Concepts Assignment (Creativity-Change-Ethics-Sustainability)

    • Keep Your Earbuds Plugged In All Period & Listen Carefully To Each Video Lesson. No Music- It's Still A RB Day.

    • 37- Video: Marketing Planning Must Include Sustainability

    • 38- Video: Changing The Board Of Directors Can Impact A Business

    • 39- Video: How To Sell Anything To Anyone (Ethically)

    • Reread The Instructions For The CCES Assignment.

    • Read These CCES Definitions. If You Write About Them On Your May Exams You Get Credit For Clear Evidence of "Synthesis & Evaluation"

    • Your CCES Assignment Begins At The Top Of A New NB Page: Title= CCES, Then Write 4 CCES Impact Statements For This Chapter Following The Model.

    • LOOK: This Is What A Great CCES Page Looks Like.

    • Finished Early? Open Your IA Work! The Link To The IA Course Is Posted At The Very Top In The First Section.
  • 13

    Case Studies Assignment: This Is Your Practice For The Senior May IB Exams.

    • This Was The Real May 2024 IB BM Standard Level (SL) Paper 2 Exam. Get A Feel For It Now. Know That We Are Preparing For It Every Day In Class & For Homework So You Will Have The Best Chance Of Earning Your Best Score.

    • This Was The Real May 2024 IB BM Higher Level (HL) Paper 2 Exam. Get A Feel For It Now. Know That We Are Preparing For It Every Day In Class & For Homework So You Will Have The Best Chance Of Earning Your Best Score.

    • Exam Tip: Paper 2 Section B (2024-2028)

    • Step-By-Step Instructions For Doing Your Case Studies As Practice For Your Senior May Exams

    • LOOK: This Is What A Completed & Corrected Case Study Analysis Looks Like. Use This Sample As Your Model.

    • See How The IB BM Command Terms Are Organized

    • What Are Command Terms & Why Are They Important?

    • Original Command Terms List = Rules for Answering Test Questions

    • New Command Terms Definitions List (2024+)= Directions for Answering Test Questions

    • Chapter 4.2 Has 5 Case Studies. Choose At Least 3.

    • Use Only A Red Pen On Examiners' Notes Day

    • Finished Early? Open Your IA Work!
  • 14

    Review Day Activities + Presentation Day

    • Read & Follow These Review Day Instructions

    • Watch Mr. L's Chapter Review Video

    • What Should You Do If You Get Stuck On A Question? Don't Skip It! Do This...

    • LOOK: This Is What A Great Chapter Review Page Looks. Use This As Your Model.

    • Here Are The 4.2 Review Worksheets (2022). There Are 4 Tasks With 15 M/C. Title The Top Of A New Page. Then Label The Tasks And Write The Answers In Your Composition Notebook.

    • Presentation Day Instructions

    • Finished Early? Open Your IA Work! The Link To The IA Course Is Posted At The Very Top In The First Section.

    • Don't Forget The Last Piece!

    • Test Yourself! Use The Review Questions Listed At The End Of The Textbook Chapter

    • For High Achievers: Learn How To Study Doing "Active Recall" (Practice & Master This Technique Before You Get To College)

    • Video: Watch A Student Do "Active Recall" (= The Most Effective Way To Learn A Lot Of Information)
  • 15

    Quiz Day. Write Your Score At The Top Of Your IA Work Page In Red Ink. Then Complete An IA Exam Task - Write Your RQ & Get It Checked By The Teacher..

    • Absent On Quiz Day? Your Project Is Still Due On Quiz Day.

    • Quiz Day Schedule Of Activities

    • You Must Take The Quiz Even If You Were Absent For Presentation Day. Makeups Are At The Beginning Of Class On The Day You Return

    • You Must Be Enrolled In The IA Course. Here Is The Direct Link ...

    • Today's IA Work Assignment - You Need Earbuds/Headphones

    • This Is What Your IA Work Notebook Page Should Look LIke

    • IA Checklist (A Copy Should Be Stapled In The Back Of Your Composition Notebook Today)

    • Blue Sheet Instructions. Pick Up A Blue Checklist & Reflection Handout To Complete & Staple Into Your Notebook

    • Due Today On Quiz Day (Before Midnight) Is Your Completed Chapter Notebook Project
  • 16

    Tech Support & How To Scan And Post An Excellent Chapter Project.

    • Don't Forget To Complete & Staple The Blue Reflection Checklist To The Last Page Of Your Chapter

    • Please Review The Quality Requirements For Your Scanned Project

    • Intro Guide For Posting Assignments On Teams

    • Step-By-Step Video Tutorial For How To Upload An Assignment In Teams

    • 8 Steps For Using The TEAMS App On Your Phone To Upload

    • Use The "PDFgear Scan" App!

    • How To Use Your iPhone To Scan Your Notebook Pages Into A Single PDF File

    • How To Use Your Android Phone To Scan Your Written Work Into A PDF File

    • How To Use OneDrive To Scan Your Notebook Project

    • If You Must- You Can Scan Two Notebook Pages At One Time

    • If You Can Only Scan One Page At A Time, Here's How To Merge Multiple PDF Files Into One Single File For TEAMS
  • 17

    UPDATE? : Preview Of The Business Management Extended Essay

    • It's Never too Early to Start Thinking About Your IB Extended Essay In Business Management

    • You Can Enroll & Look Around In Dr. Bogard's Extended Essay Course. Here Is The Direct Link ...

What's Next?

Check out more IB BM student resources: EE, IA, exam prep and all other chapters.

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