Introduction

Marketing exists to address people's needs and wants. It is about making customers want to buy the products of a business rather than those of a rival business. It therefore looks at the reasons behind people's decisions, such as the actual product, the price charged, promotion and place (distribution). Ultimately, it must meet the needs and wants of the customer. This is essential for all businesses aiming to make a profit.

Course curriculum

  • 1

    Program Information & Support

    • Please Don't Disrupt Our 40 Minute Work Cycle. Leave For The Bathroom During Packup Time.

    • Supply Check Is On The First Resource Bank Day Of Each Quarter

    • How Well Are You Demonstrating The IB Learner Characteristics? Which Is Your Super Power & Which Presents The Greatest Challenge?

    • Do You Skip Class?

    • Fact Sheet Packet. Extra Copies Available In The Classroom. Review Our Classroom Rules, Policies & Procedures.

    • Meet Your Teacher: Dr. Eva Bogard

    • You Should Do An Internship Every Year Until You Graduate From College

    • Welcome IB Business Management Student

    • Here Is The Master Plan...

    • The IB BM Syllabus Consists Of 5 Units With A Total Of 40 Total Chapters ("Courses") That You Are Responsible For Learning

    • The Official IB Business Management Guide & Syllabus

    • Chapter Work Cycle =The Same 7 Day Format For Each Chapter. You Always Know What We Are Doing In Class & What Is Assigned For Homework.

    • The Full IB BM Textbook Is In TEAMS

    • DUE DATES & DEADLINES

    • Late With A Good Reason Is Still Late (Missing Work Submitted After 5 Calendar Days = 0%).

    • Your Makeup Day From An Absence Is The Following Class Day. Read Instructions Carefully & Review Policies When Absent.

    • Business Careers List: Which Might Be A Good Ft For You?

    • What's The Best Goal When You Are In High School?

    • Here Is A Direct Link To "The BM IA" Course. Lots Of Resources To Help You Write Your IA Research Paper
  • 2

    The Notebook Project: A Daily Learning & Study Tool

    • Read The Rules For Your Notebook Project Before Every Grading Day. This Paper Must Be Stapled Onto The Inside Cover Of Each Composition Notebook

    • Your Notebook Project Helps You Build Strong Attention To Detail. This Is A Valuable Life Skill.

    • LOOK: Page-By-Page Visual Instructions To Help You Earn a 100% On Every Notebook Project.

    • Sample Of A 100% Notebook Project - Make Yours Just As Nice.

    • Sample Of A 100% Notebook Project - Compare Yours.

    • Notebook Checklist & Reflection Sheet (The Blue Sheet). Complete & Staple Onto The Last Page Of Your Chapter Notes BEFORE Scoring Day. This Blue Color Checklist Is Available In Class Or You Can Print It Yourself.
  • 3

    Start Your Project By Outlining This 4.5 Product Chapter. Then Outline A Long IB Exam Answer Using A Spider Map.

    • Chapter 4.5a Textbook Pages = 22 Headings

    • Reread The Instructions For The Outline & Spider Map Assignments.

    • LOOK: A Visual Guide For How To Create Your Outline. There Are Also Samples Posted In The Notebook Section Above. Great Attention To Detail = 100%

    • How To Draw A Spider Map

    • Video: Watch A Spider Map Being Created

    • LOOK: This Is What A Great Spider Map Looks Like. Use This Sample As Your Model.

    • Finished Early? Open Your IA Work!
  • 4

    The "RESOURCE BANK" Contains The Chapter Lessons =9 Sections With 38 Lessons Begin Below this Point. Read, Watch, Listen & Take Notes.

    • Plug In Your Ear Buds

    • What is the Resource Bank?

    • Reread The Instructions For This RB Assignment.

    • Take Good Notes - These Posts Contain The Content You Want To Write On The IB Exams

    • LOOK: This Is What A Great RB Page Looks Like. Use This Sample As Your Model.

    • Remember To Highlight The RB Section Titles & Number All Posts Consecutively

    • RB = 9 Sections & 38 Posts: This Includes The Lessons In The CCES Section (= 2 RB Days + HW)

    • What You Should Be Able To Do By The End Of This 4.5 PRODUCT Chapter
  • 5

    1- Key Terms

    • 1- Video: Brand vs. Generic

    • Video: Marketing Myopia

    • Video: Product Cannibalization

    • Video: Types Of Products (Convenience, Specialty, etc,)

    • Video: Fast-Moving Consumer Goods

    • Video: How To Transport Vegetables (Perishable Products)

    • Video: Durable vs Non-Durable Products
  • 6

    2- What Is The Product In The 4Ps?

    • 8- Video: The "Product" Variable Explained

    • Video: Meet The 4 Ps

    • Handout: Goods (tangible) vs. Services (intangible)

    • Video: Key Terms: Consumer Goods Vs. Capital Goods

    • Handout: A Deeper Look At The Classification Of "Products" (Zoom In & Carefully Read The Detailed Graphic)
  • 7

    3- The Product Life Cycle

    • 13- Video: Intro To The Product Life Cycle Model

    • Handout: Product Life Cycle Graphic

    • Video:The Product Life Cycle Tries To Predict Sales Growth For Any Product
  • 8

    4- BCG Matrix = The Boston Consulting Group's Analysis Tool

    • 16- Video: Visualize The 4 Components Of The BCG Matrix

    • Handout: Boston Consulting Group Matrix Graphic

    • Video: The Boston Matrix Explained For Exam Use

    • Visual: An Example Of 10 Product Portfolios
  • 9

    5- How To Extend The Life Of A Product

    • 20- An Example Of Each Extension Strategy

    • Video: Pros, Cons And SPAM
  • 10

    6- Branding

    • 22- Video: What Is A Brand?

    • Video: Popular Logos With A Hidden Meaning

    • Video: Exam Review Of Branding

    • Video: Analysis Of Brand Names

    • Video: Why Is Product Differentiation Important?

    • Video: What Is A Brand?
  • 11

    7- Packaging

    • 28- Handout: An Overview Of Product Packaging

    • Video: Example of Luxury Packaging

    • Video: The Art Of Packaging
  • 12

    8- The Ansoff Matrix Is A Business Analysis Tool That Can Be Used On The BM IA & The BM EE & The Senior May Exams

    • 31- Ansoff Matrix Overview

    • Video: Quick Review of Ansoff Matrix

    • Video: Explanation of the Four Strategies in the Ansoff Matrix

    • Look At These Simple Ansoff Charts. Read Each. What Do You Think?

    • Handout: What An Ansoff Matrix Report Looks Like (IA/EE/Exam)

    • IA/EE/Exam TIP: Avoid These Common Mistakes When Creating an Ansoff Matrix
  • 13

    9- Marketing & The CCES Concepts Assignment (Creativity-Change-Ethics-Sustainability)

    • Keep Your Earbuds Plugged In All Period & Listen Carefully To Each Video Lesson. No Music- It's Still A RB Day.

    • 37- Video: A Focus On Sustainability Builds A Brand

    • 38- Video: 9 Brands Sued For False Advertising (When A Product Was Not What The Company Says It Is = Unethical Business Practice)

    • Reread The Instructions For The CCES Assignment.

    • Read These CCES Definitions. If You Write About Them On Your May Exams You Get Credit For Clear Evidence of "Synthesis & Evaluation"

    • Your CCES Assignment Begins At The Top Of A New NB Page: Title= CCES, Then Write 4 CCES Impact Statements For This Chapter Following The Model.

    • LOOK: This Is What A Great CCES Page Looks Like.

    • Finished Early? Open Your IA Work! The Link To The IA Course Is Posted At The Very Top In The First Section.
  • 14

    Case Studies Assignment: This Is Your Practice For The Senior May IB Exams.

    • This Was The Real May 2024 IB BM Standard Level (SL) Paper 2 Exam. Get A Feel For It Now. Know That We Are Preparing For It Every Day In Class & For Homework So You Will Have The Best Chance Of Earning Your Best Score.

    • This Was The Real May 2024 IB BM Higher Level (HL) Paper 2 Exam. Get A Feel For It Now. Know That We Are Preparing For It Every Day In Class & For Homework So You Will Have The Best Chance Of Earning Your Best Score.

    • Exam Tip: Paper 2 Section B (2024-2028)

    • Step-By-Step Instructions For Doing Your Case Studies As Practice For Your Senior May Exams

    • LOOK: This Is What A Completed & Corrected Case Study Analysis Looks Like. Use This Sample As Your Model.

    • See How The IB BM Command Terms Are Organized

    • What Are Command Terms & Why Are They Important?

    • Original Command Terms List = Rules for Answering Test Questions

    • New Command Terms Definitions List (2024+) = Directions for Answering Test Questions

    • Chapter 4.5a Product Has 6 Case Studies. Choose At Least 3

    • 4.5a Product Examiners' Notes - Copy In Red Ink

    • Finished Early? Open Your IA Work!
  • 15

    Review Day Activities + Presentation Day

    • Read & Follow These Review Day Instructions

    • What Should You Do If You Get Stuck On A Question? Don't Skip It! Do This...

    • LOOK: This Is What A Great Chapter Review Page Looks. Use This As Your Model.

    • Here Are The 4.5a Review Worksheets (2022). There Are 3 Tasks With 25 M/C. Title The Top Of A New Page. Then Label The Tasks And Write The Answers In Your Composition Notebook.

    • Presentation Day Instructions

    • 4.5a Answer Key (2022). Correct In Red Ink.

    • Finished Early? Open Your IA Work! The Link To The IA Course Is Posted At The Very Top In The First Section.

    • Don't Forget The Last Piece!

    • Test Yourself! Use The Review Questions Listed At The End Of The Textbook Chapter

    • For High Achievers: Learn How To Study Doing "Active Recall" (Practice & Master This Technique Before You Get To College)

    • Video: Watch A Student Do "Active Recall" (= The Most Effective Way To Learn A Lot Of Information)
  • 16

    Quiz Day. Write Your Score At The Top Of Your IA Work Page In Red Ink. Then Complete IA Exam Tasks.

    • Absent On Quiz Day? Your Project Is Still Due On Quiz Day.

    • Quiz Day Schedule Of Activities

    • Come Here On Quiz Day If You Are In The Classroom - Makeups Are On The Day You Return

    • IA Assignment = BCG & Ansoff

    • IA Support: How To Investigate & Build An Ansoff Matrix

    • IA Support: How To Write An Ansoff Report

    • You Must Be Enrolled In The IA Course. Here Is The Direct Link ...

    • This Is What Your IA Work Notebook Page Should Look LIke

    • Blue Sheet Instructions. Pick Up A Blue Checklist & Reflection Handout To Complete & Staple Into Your Notebook

    • Due Today On Quiz Day (Before Midnight) Is Your Completed Chapter Notebook Project
  • 17

    Tech Support & How To Scan And Post An Excellent Chapter Project.

    • Don't Forget To Complete & Staple The Blue Reflection Checklist To The Last Page Of Your Chapter

    • Please Review The Quality Requirements For Your Scanned Project

    • Intro Guide For Posting Assignments On Teams

    • Step-By-Step Video Tutorial For How To Upload An Assignment In Teams

    • 8 Steps For Using The TEAMS App On Your Phone To Upload

    • Use The "PDFgear Scan" App!

    • How To Use Your iPhone To Scan Your Notebook Pages Into A Single PDF File

    • How To Use Your Android Phone To Scan Your Written Work Into A PDF File

    • How To Use OneDrive To Scan Your Notebook Project

    • If You Must- You Can Scan Two Notebook Pages At One Time

    • If You Can Only Scan One Page At A Time, Here's How To Merge Multiple PDF Files Into One Single File For TEAMS
  • 18

    Preview Of The Business Management Extended Essay

    • It's Never too Early to Start Thinking About Your IB Extended Essay In Business Management

    • You Can Enroll & Look Around In Dr. Bogard's Extended Essay Course. Here Is The Direct Link ...

What's Next?

Check out more IB BM student resources: EE, IA, exam prep and all other chapters.

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