Course curriculum

  • 1

    This Year's Paper 1 Case Is Called "Myt", PLC. There are 124 Posts In This Course For You To Study.

    • Welcome To The Myt PLC Course

    • Pacing & Due Dates April 2025

    • May 2025 IB Exam Schedule - Last Day Of IB DP Classes With A Completed & Submitted Passport Is Thursday April 24, 2025

    • 1) Overview Of Your Paper 1 Exam Task. Take Notes For Each Slide. List & Define All The Key Terms.

    • 2) How Long Is The Paper 1 Exam?

    • 3) Paper 1 Q & A

    • 4) Here Is The Pre-Exam Day Case Paper. Get A Hard Copy In Class. STAPLE IT Into Your Composition Notebook.

    • 5) Video: Myt Intro

    • 6) Copy This Time Line & Use It To Help You Write Your Exam Answers In Context

    • 7) Read This Infographic And List The Topics & Chapters You Need To Study

    • 8) ANNOTATE THE CASE. First Watch & Listen Carefully. Watch Again & Use A New Clean Page For Each Specific Topic/Key Term. Add Notes To Each Page.

    • 9) True Or False?

    • 10) Comprehension Quiz #1

    • 11) Comprehension Quiz #2
  • 2

    Coca Cola Is The Largest & Most Successful Beverage Company (Perhaps A Model For Myt?)

    • 12) Stats: Which Country Consumes The Most Soft Drinks?

    • 13) Stats: America's Most Popluar Beverages (Use This Info When You Suggest Growth Strategies). What Is "Myt" Selling Already?

    • 14) Stats: What Are The Top 10 Soft Drinks?

    • 15) Coca Cola's Marketing Strategy

    • 16) Why Coca Cola Dominates The Market (May 2021)

    • 17) History Of Coke Zero's Success (Feb 2025) = Chapter 4.2 Market Planning & Chapter 3.5 Profitability & BCG Matrix

    • 18) Flow Production Method For Coca Cola Products (Chapter 5.2 Operations Methods)

    • 19) How Are Beverages Carbonated?
  • 3

    Multinational Companies

    • 20) Myt Is An "MNC"

    • 21) The Pros & Impacts Of Multinationals

    • 22) Free- Trade vs. Protectionism

    • 23) What Are The Legal Concerns With Multinational Corporations? (STEEPLE & Ethics)
  • 4

    Consumers' Health Concerns

    • 24) What Beverages Are Considered Soft Drinks?

    • 25) Diabetes Is A Global Concern

    • 26) There's A Global Economic Impact Of Obesity

    • 27) Artificial Sweeteners Are In Many Sodas

    • 28) What's The Problem With Caffeine?

    • 29) Why Are "Healthy" Sodas Not Healthy For You?

    • 30) Soft Drinks Have Many Additives
  • 5

    Healthier Soft Drink Companies

    • 31) Olipop Ad (Who Is It Appealing To? How?)

    • 32) Poppi Superbowl Ad (Same Target Market As Olipop?)

    • 33) Poppi's Vending Machine Disaster

    • 34) Poppi's CEO/ Founder Apologizes (Crisis Management)

    • 35) Poppi Lawsuit (STEEPLE = Legal)

    • 36) PepsiCo Is Purchasing Poppi 3/17/25
  • 6

    Healthy Beverages & Snacks

    • 37) Trends In The Healthy Snacks Market

    • 38) What Are Healthy Beverages That Myt Might Consider Adding To Their Product Portfolio?

    • 39) Chomps (Healthy Meat Snack Food Company)

    • 40) Farmley Is A Growing Healthy Snacks Company (Maybe Myt Can Purchase Them?)

    • 41) Healthy Snack Assignment: Myt Wants To Expand Into This Market - What Might They Add To Their Portfolio Of Products??

    • 42) Myt's Competitors Have The Same Strategy For Selling Healthier Products

    • Optional Activity: What If You Are Asked To Create A New Product For Myt?
  • 7

    Cans and Bottles

    • 43) Why Cans Instead Of Glass Bottles?

    • 44) How A Aluminum Soda Can Is Constructed

    • 45) Hawaiian Soda Cans

    • 46) Aluminum Cans Have An Interior Plastic Liner

    • 47) Is The Plastic Liner Toxic? (Ethical Concern)
  • 8

    Manufacturing Biodegradable Products

    • 48) Greenwashing Is Fake Sustainability

    • 49) Biodegradable vs. Compostable

    • 50) The Problem With Bioplastics (Not All Are Biodegradable)

    • 51) How Are Biodegradable Plastics Made? Mention All The Pros and Cons On Your Exam.
  • 9

    Marketing Avatar = Customer Profile = MYT's Ideal Customer

    • 52) 5 Steps To Creating A Marketing Avatar (= Ideal Customer Profile)
  • 10

    Social Media Marketing

    • 53) How Does Social Marketing Grow A Business? What Are The 3 Components?

    • 54) Influencers As An Ethical Concern
  • 11

    Marketing Strategies (We Know Myt Uses Social Media, But What Else?)

    • 55) Five Types Of Marketing Strategies = The Promotional Mix

    • 56) What Is Organic Digital Marketing? What Are The Pros & Cons?

    • 57) Coca Cola's Marketing Mix (The 4 Ps)
  • 12

    Digital Avatars Can Interact With Customers To Deliver Faster Customer Service

    • 58) List The 16 Benefits Of Integrating Digital Avatars At Myt

    • 59) Video: This Is How An Avatar Is Created. Could Myt Use This New Tech? For What? Why?
  • 13

    Pressure Groups = Stakeholders

    • 60) How Do Pressure Groups Impact The Marketing Mix?

    • 61) Consumers Can Collect Signatures On Petitions To Pressure Food Companies (Kraft Macaroni and Cheese)

    • 62) Green Peace Is A Pressure Group. This Is One Of Their Campaigns: "Don't Let Coke Choke Our Oceans"

    • Optional Documentary: The Dark Side Of The Food Industry

  • 14

    CSR = Corporate Social Responsibility

    • 63) The Triple Bottom Line (IB Wants To Know That You Future Business Owners Will Care About This)

    • 64) What Is CSR?

    • 65) Coca Cola CSR Examples (Chapter 1.3 Business Objectives)

    • 66) CSR Can Be Connected To Human Resources / Employees

    • 67) CSR: Here Are Some Suggestions To Discuss Concerning Improving CSR At Myt

    • 68) Prepare Your Answers About CSR (Corporate Social Responsibility) Now
  • 15

    Green Manufacturing

    • 69) Sustainability Concerns With Soft Drink Production. Summarize The Concerns To Use Them On The Exam.

    • 70) List The Elements Of Green Manufacturing

    • 71) CO2-Neutral Electricity In Green Factories

    • 72) Beverage Manufacturer With Sustainable Practices In Their Factory. List What They Do Differently.

    • 73) Recycling Aluminum
  • 16

    Review Of Company Types

    • 74) Myt Is A PUBLIC Limited Company = PLC

    • 75) Excellent Exam Presentation On Public Limited Company (PLC) Structure

    • 76) LTD Vs PLC
  • 17

    "Outlets" = Retail Stores

    • 77) There Are Many Different Types Of Outlets Or Stores To Sell Products (4Ps = Place)
  • 18

    Chain = Many Of The Same Stores All With One Owner

    • 78) The Difference Between Branch, Chain & Franchise
  • 19

    Myt Has A Board Of Directors

    • 79) How Are Members Selected For A Company's Board Of Directors?

    • 80) What Is A Board Of Directors?

    • 81) Warren Buffett Has Been On Various Boards Of Directors For Over 60 Years
  • 20

    Company Take Overs

    • 82) What's The Difference Between A Merger, Acquisition & Takeover?

    • 83) Hostile Takeover

    • 84) Pros & Cons Of A Merger Or Acquisition (Write This On The Exam)

    • 85) Pros & Cons Of International Joint Ventures

    • 86) Joint Ventures In Asia

    • FYI - You Know Enough To Mention Joint Ventures On The Exam
  • 21

    Myt Growth = Vertical (Purchased A Coffee Retailer To Sell Their Soft Drinks) & Horizontal Integration (Purchased A Water Bottler In The Same Business As Myt)

    • 87) What Is Horizontal vs Vertical Integration (=External Growth)?

    • 88) Vertical Supply Chain Explained

    • 89) An Example Of Vertical Integration

    • 90) The Pros & Cons Of Horizontal Integration

    • 91) Distribution Channels Are The Most Important Strategy In A Successful Company

    • 92) Coca Cola's Mixed Distribution Strategy

    • 93) Here Are Some Suggestions For Growth Strategies At Myt.
  • 22

    Diversification = Expansion & Growth = Higher Profits & Meeting More Customers' Needs

    • 94) There Are 3 Types Of Diversification Strategies For Company Growth

    • 95) Investigate The Various Growth Strategies For Diversification

    • 96) Use All Quadrants Of The Ansoff Matrix To Discuss Diversification On The Exam
  • 23

    What's A Business Plan

    • 97) Everything You Need To Know About A Business Plan?

    • 98) Components Of A Business Plan

    • 99) What's The Difference Between A Plan And A Strategy?

    • 100) How To Create An Action Plan
  • 24

    How Do The CCES Pieces Fit Into This Case?

    • 101) CCES Definitions. Read The Definitions Again & Think Of Connections To Myt & The Soft Drink/Food Industry. Write Down Your Reflections.

    • 102) Write Down All These CCES Connections: CCES Assignment = 4 Pages In Notebook

    • 103) Think About The Big Role Of Ethtics & Sustainability In This Exam Case

    • 104) What Can You Say About Myt Using "Emerging Technologies"?

    • 105) Sustainability! Write Some CCES Exam Answers Now: Write An Organized Essay For Each.
  • 25

    Key Terms You Must Use On The Paper 1 Exam

    • 106) Read This List Of Key Terms With Definitions (There Will Be Others On Exam Day). Write Down The Most Difficult Ones For You To Remember.

    • Optional Practice: Define These Myt Key Terms Using 2 Sentences (2 Marks)

    • Game: Myt Quizlet Key Terms
  • 26

    Unit 1 Business Foundations

    • Unit 1 Topics List

    • 107) Unit 1 Mock Exam Questions

    • Unit 1 Markscheme
  • 27

    Unit 2 Human Resources

    • Unit 2 Topics List

    • 108) Unit 2 Mock Exam Questions

    • Unit 2 Markscheme
  • 28

    Unit 3 Finance

    • Unit 3 Topics List

    • 109) Myt Has Limited Sources Of Finance

    • 110) Unit 3 Mock Exam Questions

    • Unit 3 Markscheme
  • 29

    Unit 4 Marketing

    • Unit 4 Topics List

    • 111) Unit 4 Mock Exam Questions

    • Unit 4 Markscheme
  • 30

    Unit 5 Operations

    • Unit 5 Topics List

    • 112) Unit 5 Mock Exam Questions

    • Unit 5 Markscheme
  • 31

    Toolkit

    • Optional Review Of The 15 BM Tools. You Will Be Asked To Use Some Of These On The Different IB BM Exams. There Are Practice Tool Kit Questions In The Exam Prep Course (Scroll Down To The Bottom).

    • Optional Review: How Can Each Of These Be Applied To This Business Case? Title The Top Of A New Page With The Name Of An Analysis Tool.

    • 113) Create A SWOT Analysis For Myt PLC

    • 114) Create A STEEPLE Analysis For Myt, PLC.

    • 115) Decision Tree Part 1: Which Is More Profitable? Investing A Lot In New Product Or Investing A Reasonable Amount In A New Product?

    • Decision Tree Part 2: Answer. Draw It Yourself So You Remember How To Do It.

    • 116) Toolkit Mock Exam Questions

    • Toolkit Markscheme
  • 32

    COMPLETE THIS MOCK PREP SECTION BEFORE MOCKS BEGIN

    • 117) Review Video: How You Should Approach Your Paper 1 Exam When You Are In The Exam Room.

    • 118) You Will Answer All Of The Part A Questions. Here Are Some Mock Exam Questions To Answer Now.

    • 119) You Will Choose One Of The Two 10-Mark Questions In Part B. Here Is How To Get All 10 Marks (INCLUDES 5 MOCK QUESTIONS TO GET READY NOW)

    • 120) Know These Rules For Writing Your Answers

    • 121) How To SPOT The Most Important Details In The Case Study & Elaborate On Them In The Intro To Your Long Answer

    • 122) ACRONYMS To Help You Remember What To Talk About In All Long Responses On Your BM Exams

    • 123) Vocabulary Quiz
  • 33

    VERSION A: Mock Paper 1 Exam For Myt, PLC (3 Days= Wed April 17- Fri April 19) Answer Section B First!

    • Use Your Black Pen

    • Remember To Do Section B First (You Choose One Of Two Presented 10-Mark Questions). Use 30 Minutes For These 10 Marks & Then 60 Minutes For The 20 Marks In Part A

    • Markscheme For Mock Exam Version A Posted Below
  • 34

    VERSION B: Mock Paper 2 Exam For Myt, PLC (3 Days= Monday April 22- Wed April 24) Answer Section B First!

    • Before Mock Day, Review This Video Again: How You Should Approach Your Paper1 Exam When You Are In The Exam Room.

    • Use Your Black Pen

    • Mock Exam Version B: Section B Questions: Max Of 30 Minutes On Real Exam For One Question. In Class = 40 Minutes To Answer Both

    • Markscheme For Mock B Is Posted Below
  • 35

    Final Resources

    • 124) When You Are Writing Your Exam Answers Play The Role Of Small Business Consultant

    • Quizlet & Blooket Links

    • HL Students Will Take The Paper 3 Exam After But On The Same Day As This Paper 1 Exam.