Course curriculum

  • 1

    SECTION 1: Welcome To Your 2022 Paper 1 Exam Prep

    • Welcome To Our Final Epic IB BM Case Study! It's Called "Peacewick University"

    • You Have Lots Of Help :)

    • Notebook Instructions

    • How Should You Study For This Exam?

    • Don't Give Up- Be Persistent With Your Thinking - You Can Also Come Back Later To Try Again

    • Daily Classwork & Homework Assignments (Move Fast, Don't Get Stuck On One Topic, Focus On Understanding & Remembering)

    • Click The Complete Button At The Bottom Of Each Post So You Know What You Haven't Done Yet

    • The IB BM Examiners Have Changed The Timings, Marks, Structure & Weights Of The May 2022 Exams

    • This PU Course Has A Sister Course Called The "IB BM Exam Prep Course"- Study Lessons In Both

    • How To Earn A 100% For Your Q4 Notebook Units

    • Reminder: This Online Course Is Only For Dr. Bogard's Riverview High School Students. Using This Site Without Permission Constitutes Copyright Infringement.

  • 2

    SECTION 2: Intro To The 2022 Exam Organization Called "Peacewick University"

    • PU Case Study- The Movie

    • Here Is The Complete IB BM May 2022 Peacewick University Case

    • Audio: The Peacewick University Case

    • Mystery: Where Is Peacewick?

    • What Is A Post-16 Education?

    • Video: What's The Difference Between A University And A College?

    • What Is The Difference Between A University "Faculty" Or "Faculties"?

    • Video: Definition Of A Research University- Skip To 15 Seconds (List The Pros & Cons To Use In An Exam Answer)

    • Watch This Ad For A Real Research University (What Is So Great About A Research University? List The Key Points So You Can Put This Into A Marketing Answer)

    • Video: University Research Is Funded By Tax Payers/The Government

    • What Is A Board Of Trustees & What Do They Do? (They Can Function As The President Of The University)

    • Watch A Short Piece Of A Board Of Trustees Meeting At The University Of Florida (UF in Gainesville)

    • In The News: Chemical Explosion On February 1st Cancels Classes At Wake Forest University (= Crisis Management)

    • AI Is Being Researched At PU For Detecting Water Contamination (Lines 45-46)

    • Here Are A Teacher's First Thoughts After Reading The PU Case. What Are Yours?

  • 3

    SECTION 3: Case Comprehension Assignments

    • Peacewick University A-Z Quiz

    • HW= Comprehension Quizzes Sets 1-10 (Imagine PU Hired You To Help Them, But First You Must Fully Immerse Yourself In Their Case)

    • 5-4-3-2-1 Comprehension Questions

  • 4

    SECTION 4: PU Key Terms To Practice

    • Quizlet: Key Terms For The Peacewick University Exam Case

    • Excel File Of PU Key Terms (Download If You Want To Have Your Own Set)

    • Handout: Staple These 6 Pages Into Your Notebook (Any Blank Chapters Could Be Topics For Paper 2)

    • PU Key Terms Practice With 5 Wordles

    • PU Key Terms Crossword Puzzle

    • PU Key Terms Practice With Wordles

    • PU Key Term Word Search

    • Blooket - PU Key Terms Game

    • PU Kahoot

    • Time Permitting: Write A Key Term Analysis (Divide All Of Them Among Classmates)

  • 5

    SECTION 5: PU Exam Posts Begin Below This Point

    • Here Is Our IB BM Textbook- Give It 30 Seconds To Fully Upload

    • Follow Along Through Our Textbook's Table Of Contents

    • Remember: You Have Lots Of Help :)

    • How Should You Study For This Exam? Follow These 3 Steps To Success!

  • 6

    Chapter 1.1 Business Sectors

    • Chapter 1.1 Education Is In The Quarternary Sector (A Subset of the Tertiary Sector)

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    Chapter 1.2 Types Of Organizations

    • Before Moving To This Chapter Open Your Key Terms Packet. Are There Any Key Terms Listed For The Previous Chapter That You Have Not Studied?

    • Chapter 1.2 The Difference Between A Non-Profit College & A For-Profit College

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    Chapter 1.3 Organizational Objectives (Includes The SWOT Analysis)

    • Video: The Difference Between Equality & Equity

    • Video: Understand The Importance Of Diversity, Equity & Inclusion Among University Faculty And The Student Body

    • Read & Study Hoang's SWOT Analysis

  • 9

    Chapter 1.3 Corporate Social Responsibility (CSR)

    • PU Solar Panels Suport Ecological Sustainability

    • Be Able To Explain The Relationship Between CSR, Sustainability and Ethics

    • Find A Way To Talk About Elkington's "Triple Bottom Line" In Any Exam Question

    • The 3 Es Of Sustainability

    • An Example Of How PU Can Rebuild The Damaged Part Of Campus Sustainably Using Biomimicry (Lines 130-131)

    • How To Support Sustainability At Universities (Replace Cover-19 Context With Chemical Explosion Context)

    • AI Is Coming To Higher Education (= Innovation)

  • 10

    Chapter 1.4 Stakeholders

    • Be Sure To Review Stakeholder Mapping In The 1.4 Resource Bank

    • Assignment: Read This Worksheet, List The Stakeholders In The PU Case, Then Map Them By Power & Interest. Draw Your Map In Your Notebook.

    • Read Hoang's Stakeholder Profiles. Did You Miss Any In Your Own List? Update Your Map.

    • 5 Steps To Solving The University's Stakeholder Conflicts

  • 11

    Chapter 1.5 The External Environment

    • This Entire Case Consists Of STEEPLE Concerns

    • Handout: What Are Ethical Factors In A STEEPLE Analysis?

    • Handout: The PESTLE Answers These 6 Questions

    • Assignment: Watch This PESTLE Analysis For The Education Sector. What Adjustments Would Make It Fit Best With Peacewick's Situation?

    • Read & Study Hoang's PEST For PU (Print & Staple Into Your Composition Noebook)

  • 12

    Chapter 1.6 Growth & Evolution

    • Read: Huge Global Expansion Among Universities

    • 4 Mistakes Universities Make When Expanding Their Campus

    • The President Is Planning On Opening A Campus In A Different Country.

  • 13

    Chapter 1.7 Fishbone, Force Field & Decision Trees For President Cortez

    • What Kind Of Fishbone Could The Examiners Ask You To Draw? Which Of The President's Decisions Could Be Analyzed With a Decision Tree?

  • 14

    Chapter 2.1 Labor Turnover

    • Before Moving To This Chapter: Check Your Key Terms Packet. Are There Any Key Terms Listed For The Previous Unit You Just Finished?

    • Remember: You Have Lots Of Help :)

    • Video: How Much Does It Cost To Lose A Faculty Member?

    • Video: Perhaps HR Needs To Implement Retention Methods

  • 15

    Chapter 2.1 Dismissals & Redundancies

    • Handout: Know Both Perspectives Concerning Labor Turnover (Chapter 2.1)

    • Why Do University Redundancies Happen?

    • An Great Exam Answer To Why Redundancies May Be The Best Solution- Make A PRO & CON List For Each Option

    • Did You Hear BM Key Terms That You Don't Remember Learning? Go Look Them Up & Take Notes

  • 16

    Chapter 2.2 Organizational Structure

    • Video: How To Describe The Structure Of A University

    • Video: How Much Do Faculty Members Earn? What Are The Differences Between The Teaching Positions?

    • What Does A University Dean Do?

  • 17

    Chapter 2.3 Leadership & Management

    • Key Functions Of A University President

    • Which Type Of Leadership Style Does President Cortez Have?

  • 18

    Chapter 2.4 Motivation

    • Video: What Are The Elements Of Faculty Satisfaction? (Read The Text Posted Below This Video)

    • Applying Maslow To The Educator

    • Applying Herzberg To Faculty Satisfaction

    • How To Motivate Staff With Low Morale

  • 19

    Chapter 2.5 Organizational Culture

    • Name The 5 Factors That Impact Organizational Culture

    • Video: Is The PU Faculty Impacted By Negativity & Incivility? What Can President Cortez Do? Make A List.

    • Possible Exam Questions Concerning The Organizational Culture At PU

  • 20

    Chapter 2.6 Employer & Employee Conflict

    • Video: Does PU Have A Faculty Union? If Not, Why Should They?

    • Video: Find Out Why University Instructors Are Forming Unions

    • Video: An Example Of Successful Collective Bargaining That Avoided a Faculty Strike (Write Down What They Won- Use It On Exam)

    • Video: How PU Can Solve Employee Conflicts Among Faculty

  • 21

    Try Some Exam Practice Questions

    • Set 1

    • Set 1 - Answer Key (DO NOT LOOK UNTIL YOU HAVE WRITTEN A FULL ANSWER FOR EACH QUESTION- LET YOUR BRAIN EXPERIENCE THE FEELING OF COMPLETING A CHALLENGE)

  • 22

    Chapter 3.1 External Sources Of Finance

    • Before Moving To This Chapter: Check Your Key Terms Packet. Are There Still Any Key Terms Listed For The Previous Unit You Just Finished?

    • Remember: You Have Lots Of Help :)

    • Where Do Universities Get Their Money (Besides From Tuition)?

    • The President Is Responsible For Bringing Money Into The University

    • One Possible Strategy = Refreshing The Alumni Database

  • 23

    Chapter 3.2 Costs & Revenues

    • Where Does University Revenue Come From?

    • More Potential Revenue Sources For PU Besides Tuition, Government Grants & Donations: https://eab.com/insights/infographic/business-affairs/alternative-revenues-in-higher-education/

    • Endowments Are Also A Source Of Revenue

    • University Costs

  • 24

    Chapter 3.3 Break-even

    • A Break-even Analysis For Offering A New Distance-Learning Course (Answer = 300)

  • 25

    Chapter 3.4 Final Accounts

    • Wow! 8 Real Strategies For Increasing Revenue At PU. Figure Out The Pros & Cons Of Each.

    • Read: University Balance Sheet With Explanation

    • Read: University Income Statement With Explanation

  • 26

    Chapter 3.4 Optional Task: Try Reading These Real University Annual Financial Reports

    • Exam Answer: How Do Final Account Statements Help Stakeholders?

    • Start With This One: Look Through The UCF 2022 Annual Financial Report - Notice How Much You Can Understand Now.

    • Then Look Through The FSU 2021 Annual Financial Report - This One Is A Bit More Complicated.

    • Finally- Look Through The UF 2021 Annual Report Which Is Most Complicated To Understand.

  • 27

    Chapter 3.5 Profitability & Ratio Analyses

    • Australian Universities In 2016- Key Financial Metrics (Financial Data Starts On Page 12-NPM Is On Page 16-Current Ratio Is On Page 24)

    • Australian Universities In 2018- Key Financial Analysis

    • Australian Universities In 2020 (The number of universities with a surplus profit margin greater than eight per cent has declined from 19 universities in 2010 to just four universities in 2018)

    • Australian University Financial Summary Report 2020

    • An Article About The Limitations Of Ratio Analysis

  • 28

    Chapter 3.6 Efficiency Ratios

    • An Example Of How Financial Ratios Are Reported By Colleges

  • 29

    Chapter 3.7 Cash Flow Forecasting

    • Cash Flow Management At A University

    • Review & Prepare A Response

  • 30

    Chapter 3.8 Investment Appraisal

    • Very Insightful Documentary: What Are University Endowments?

    • USF's Investment Report Pages 3-8 - With Graphs (See The 3 Main Categories Of Their Investments- DSOs = Direct Support Organizations)

    • What Are DSOs. Here Are Examples Of DSOs At USF

    • The Main Goal Of A University Investment Portfolio

    • Read The First Few Pages Of USF's Investment Policy & Scan Through The Rest To Get A Feel For The Complexity. (Be Glad That Your Examiners Do Not Expect This Level Of Understanding)

  • 31

    Chapter 3.9 Budgets

    • Interview With University Deans About Their Budgets

    • The VP Of Finance Explains How Budgets Work At A University

  • 32

    Chapter 4.1 The Role Of Marketing

    • Video: What Is Higher Education Marketing?

    • Video: Marketing Strategies For PU

    • Top 5 Marketing Strategies For Universities

  • 33

    Chapter 4.2 Marketing Planning

    • What Is PU's USP?

    • This Medical School Targets A Niche Market With A Summer Program- Good Idea For PU?

  • 34

    Chapter 4.3 Sales Forecasting

    • Video: These Experts Say Enrollment & Tuition Forecasting Should Be Collaborative And Strategic

    • Optional Video: Enrollment & Tuition Forecasting With A Customized Software Program (Start Watching At 15:12)

    • Optional Video: There Are Various Algorhytms To Compute Enrollment Forecasts

  • 35

    Chapter 4.4 Market Research

    • Video: Marketing Higher Education Is Based On Research

  • 36

    Chapter 4.5 The 4 Ps

    • The Marketing Mix For A University

    • Branding Is One Aspect Of The Marketing Mix (These Speaker Cover A Lot of PUs Growth Issues)

    • Branding Is One Aspect Of The Marketing Mix

    • An Example Of University (= Product) Branding (= Below The Line Promotion)

    • Pricing Strategies For A University

    • Examples Of Guerrilla Marketing For A University

    • An Example Of How A College Can Implement A Different Channel Of Distribution (=Place) During An Emergency

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    Chapter 4.6 The Extended Marketing Mix

    • The Extended Marketing Mix For Services Such As Higher Education

    • The Impact Of The 7 Ps On Student Enrollment

  • 38

    Chapter 4.7 International Marketing

    • Seven Strategies To Improve A University's International Marketing Plan

    • The Role Of International Marketing At Universities

  • 39

    Chapter 4.8 E-Commerce

    • The Benefits Of An E-Commerce Website For A University

  • 40

    Chapter 5.4 Location

    • Benefits & Limitations Of International Branch Campus Locations

    • Feasibility Of An International Branch Campus

  • 41

    Chapter 5.7 Contingency Planning

    • Contingency Planning At A Distressed University (Like PU)

  • 42

    Paper 1 Peacewick Practice Tests (Purchase Online: https://level7education.com)

    • Ask Yourself Questions - Be Persistent With Your Thinking

    • Here Is The Complete IB BM May 2022 Peacewick University Case

    • Here Is The Official 2-page IB BM Formula Sheet

    • HL Students Only Reference Sheet: A Discount Table

  • 43

    HL Paper 1 PU Mock Exam (Purchase Online: https://level7education.com)

    • Be Prepared... (Black pen, no resources)

    • The EMV Calculation Explained

  • 44

    SL Paper 1 PU Mock Exam + Markschemes (Purchase Online: https://level7education.com)

    • Be Prepared... (Black pen, no resources)

  • 45

    April 28 (PM) & April 29 (AM) IB Paper 1 Exams (PU)

    • HL Paper 1